Just in time for the holidays, create their holiday wishlist with the new "A Holiday of Play" shoppable lookbook. Just open the lookbook as a PDF (below) or Kindle eBook, then click on the toys and products to learn more about items, and add them to your Amazon cart.
Additionally, physical “A Holiday of Play” lookbooks will be delivered to millions of customers this November and limited quantities will be available in Amazon Bookstores and Amazon 4-star locations. The catalog features some of our top picks – see all of our favorites.
The 2018 Amazon holiday toy catalog, on a wooden tabletop, next to mug of cocoa.

A holiday of play

Find gifting inspiration in our new “A Holiday of Play” lookbook, with top holiday toy list picks for kids of all ages.

Trending news and stories

  1. Ring introduces TAKE, setting a new industry standard for default encryption and control
  2. I'm an Amazon SVP who hadn't coded in 25 years. Then I wrote 100,000 lines of code with AI.
  3. AWS to acquire DuckLabs, the Amsterdam-based company behind DuckDB
  4. Amazon Prime Air drone delivery is expanding to nearly 500 US cities and towns this year