Innovation at Amazon
Innovation at Amazon
At Amazon, we need advanced technology and automation to meet customer demand—it’s just that simple. New technologies help power faster delivery times, greater selection, and lower costs for our customers. For our associates, technology opens doors to new careers and gives them the opportunity to work in technologically rich environments that are safer and more efficient.
Our innovation
From our first tech deployments to our latest innovations.

Avoiding the perils of scrappy

Jeff Wilke discusses Amazon’s approach to leadership, including the company’s newest leadership principle.

Sustainability by the numbers

See how Amazon is working toward a sustainable future.
Nothing’s more important to us than the health and safety of our employees and guests, and we’ve made the decision to pause public fulfillment center tours as we continue to monitor the COVID-19 situation in communities around the world. If you’re a member of the press who would like to visit one of our buildings for your reporting, please reach out to with your request and we’ll work with you to arrange a visit. We look forward to re-opening the public program once there’s more clarity on the global health situation, and thank you for your understanding.
Amazon FC Tours
Click here to book your tour in North America
Several orange robots are pictured in a Fulfillment Center as they help move products across the floor.
The game changed for Amazon in 2012 when we started introducing robotics into our fulfillment centers. These robotic drive units bring storage pods of inventory directly to our associates, who easily pick customer orders and get them out the door. Today we have more than 100,000 of these drive units operating in 26 of our fulfillment centers around the world.
At Amazon, we are committed to and invested in sustainability because it’s a win all around. It’s good for business, the planet, our customers, and our communities.
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