Women lead some of our largest and most innovative businesses. In the spirit of celebrating women who lead, innovate, and uplift others, we are proud to announce a year-long partnership with International Women's Day, and we’re highlighting stories of Amazonians who positively impact the workplace. Amazon is also launching a first-of-its-kind collaboration with fashion icon Diane von Furstenberg to champion the success of women-owned small businesses.
See some of the ways that we’re celebrating women through March, and every day.
Amazon and Diane von Furstenberg share a mutual commitment to empowering women-owned small businesses and women authors. We are excited to team up with Diane von Furstenberg’s #InCharge movement for International Women’s Day, spotlighting diverse and inspiring women in business, elevating their success and sharing their stories of entrepreneurship.
Customers can read their stories and check out Diane von Furstenberg’s favorite books and exclusive #InCharge capsule collection on the Amazon x #InCharge store throughout Women’s History Month and on Amazon Live for International Women’s Day.

Meet some of the women #InCharge

More ways Amazon is participating
Women at work
In support of the Women at Work Mission, Amazon recently launched a dedicated page on its career site that features stories of Amazon women making a positive impact in the workplace, a look at company culture, employment opportunities, and information on Amazon’s small business support.
Amazon Music celebrates women artists
Two-time GRAMMY Award winner, Dua Lipa curated an exclusive playlist for Amazon Music, featuring songs by her favorite female artists across genres including Missy Elliott, Blondie, Lizzo, Ariana Grande, Gwen Stefani and more. Additionally, Amazon Music will release brand-new Amazon Original songs from country music sensation, Carly Pearce; rising hip-hop star, Chika; Norwegian pop songstress, AURORA; and more each week in March.
Alexa honors inspirational women
Every day during the month of March, Alexa will spotlight an inspirational woman when a customer says "Alexa, who inspires you? Alexa will be featuring some of these women on her Twitter handle,@Alexa99, through the month.
Additionally, all day on International Women’s Day (March 8), customers can say "Alexa, good morning" to hear from Diane von Furstenberg about how she is empowering other women to be #InCharge. Throughout the entire month of March, customers can hear from Diane when they say "Alexa, talk to Diane von Furstenberg."
A curated Handmade collection from women-owned businesses
Customers can explore a curated collection of handcrafted products and learn about the women who created them. Amazon Handmade celebrates Makers' creativity by empowering them with the tools to showcase their products to customers around the world.
Stories from female founders
Explore a curated selection of stories from some of Amazon Launchpad’s female founders, discussing how they got started, what inspires them, and how they make a difference in the daily lives of customers.