How Amazon is supporting small businesses

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More than 60% of sales in Amazon’s store come from independent sellers.

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A small business owner who sells on Amazon, leans on packages of Pawstruck dog treats in his warehouse.

Amazon's US selling partners sold an average of 7,800 products per minute in 2022

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Small business owner of Blue Henry dried fruit standing behind her product and a glass of champagne.

23 cool small businesses to shop in Amazon stores

An illustrated image of a person using a laptop at a desk. There are three Amazon boxes in front of them with a pet on top of them.

Meet the new Amazon Small Business Academy, an expanded suite of free resources for entrepreneurs

A collage of headshots of individuals smiling.

Amazon is investing $150 million in funds that support underrepresented entrepreneurs

A person's hands hold an iPhone with a product page pulled up with the "Buy with Prime" blue button as an option.

Amazon's Buy with Prime increases shopper conversion by 25% on average

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Sarah Bak, of Sarah Bak Pottery, holding a bowl she created.

Empowering small businesses

Small and medium-sized businesses selling in Amazon's store are in all 50 states in the U.S. and more than 130 countries around the world.

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