We’re providing tools and resources to help small and medium-sized businesses, authors, AWS customers, Delivery Service Partners, and others grow their own companies. They’re able to serve their communities, while providing more choice to customers around the world.
A smiling man holds boxes while people in the background load a truck.
Three males and a female stand in front of a wall of wood. One of the men has a dog perched on his shoulders. These four individuals are siblings who run a small business named Pereida-Rice Woodworking, which sells on Amazon.
Growing businesses
Small and medium-sized businesses selling in Amazon’s stores come from every state in the U.S., and more than 130 countries around the world. Amazon works with more than 2 million independent partners in the U.S., including sellers, developers, content creators, authors, and delivery providers. We openly share information, tools, and services with third parties who work with Amazon to foster their business growth. When they thrive, our customers benefit from the products and services they offer.
An author sits at a table and signs his book in a bookstore, surrounded by shelves of other book titles.
Jeff Bezos founded Amazon in 1995 as a bookstore, with the goal to offer the Earth’s biggest selection of books. In fact, that’s where our name came from. We wanted our selection to be vast and wide—like the Amazon River. Books, and supporting authors, remain core to what we do. Millions of writers around the world use Kindle Direct Publishing (KDP) to build successful careers with self-publishing. And, Amazon Publishing is a leading trade publisher of fiction, nonfiction, and children’s books.
AWS customers
Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world—from the fastest-growing startups and largest enterprises, to nonprofits and government agencies. In 2020, AWS customers began helping local businesses operate through the complexities of COVID-19, and empowering neighbors to stay connected and assist each other while remaining safe.
A woman delivers a box to another woman. The delivery driver stands in front of an Amazon DSP van.
Delivery partners
Launched in 2018, there are now more than 1,700 Delivery Service Partners across the U.S., Canada, UK, Spain, and Germany who have created over 100,000 jobs in their communities. They’ve delivered more than 2.2 billion packages worldwide and generated over $5 billion in revenue for their small businesses. In 2020, we announced a new diversity grant to help reduce the barriers to entry for Black, Latinx, and Native American entrepreneurs—a $1 million commitment toward funding startup costs, offering $10,000 for each qualified candidate to build their own businesses in the U.S.
A woman stands at a table, working on an iPad. Behind her are jars of preserves or other homemade products, and there are herbs and ingredients in front of her.

Small business success in challenging times

Insights from the 2020 SMB Impact Report.
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