23 cool small businesses to shop in Amazon stores

Want to support small, local businesses? Amazon is home to thousands of products from small business brands around the U.S. Here are some you should know about.

At Amazon, you can find just about everything. That includes the brand names you already know and love, but also the many small businesses you haven’t encountered yet.

If you’ve ever wanted to support more small businesses, we have a whole section of the site dedicated to highlighting the small makers, products, and stories you should know about. Visit Amazon’s Support Small page and look for the Small Business badge to discover innovative, useful, entertaining, and healthy products for everyday life.

Not sure where to start? Here are 23 small businesses you can shop in Amazon stores.

1.

Cozy mugs, candles, and home decor from Sweet Water Decor

Adorned with celebratory, motivational, and calming slogans, Sweet Water Decor’s home goods are made for you to enjoy moments big and small. A freshly brewed tea in the sturdy and sophisticated Tile Coffee Mug pairs perfectly with a Lavender & Sage Soy Candle for a relaxing morning start.

Shop all Sweet Water Decor products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
2.

Makeup from Bossy Cosmetics

This Black-owned brand serves up bold lipsticks, glosses, and face palettes to empower you to look and feel your most confident. All of its makeup features vegan, cruelty-free, and paraben-free formulations, and a portion of your purchase goes toward non-profits that advance women’s rights around the world.

Shop all Bossy Cosmetics products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
3.

Innovative jewelry cleaners from Shinery

Keeping your jewelry sparkling and clean was never easy, until Shinery came along. Created by a bride who couldn’t keep her diamond ring clean, Shinery’s innovative Radiance Wash is the first jewelry wash of its kind as it is specially formulated to clean your jewelry as you wash your hands. The plant-based wash is gentle enough for daily use and works on all types of jewels and stones.

Shop all Shinery products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
4.

Neutral baby clothes from Miles and Milan

If you prefer simple designs for children’s clothing, you’ll love the black, white, and gray focus of luxury kids brand Miles and Milan. Its styles are cool and understated and everything matches with each other so you can quickly get your kids out the door to school or playtime.

Shop all Miles and Milan products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
5.

Spicy soy sauce from Dumpling Daughter

Drizzle this sweet, spicy, and savory sauce over dumplings, noodles, grilled meats, and anything else that needs a kick of sweet heat. The creators are restaurant vets from Boston who also authored a cookbook filled with delicious restaurant-style and homey Chinese recipes.

Shop all Dumpling Daughter products

Shop this product.

Shop this product.
6.

Culturally affirming STEAM play kits from Brown Toy Box

Brown Toy Box is inspiring and building the next generation of scientists, designers, and builders with its STEM/STEAM play kits that feature Black and Brown characters. There’s something for curious minds of all ages, from large puzzles to card games.

Shop all Brown Toy Box products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
7.

Portable fire pits from Colsen

Whether you want to make s’mores indoors or gather outside on a nice summer evening, this mini smokeless fire pit helps you set the right mood. It’s easy to set up and the flame lasts up to 40-50 minutes.

Shop all Colsen products

Shop this product.

Shop this product.

Shop this product.

Shop this product.
8.

Cleverly designed vases from Amaranth Vase Company

These unique vases were made by floral enthusiasts, for floral enthusiasts. Their cool twist-off design lets you drain old water and trim the stems of your flowers without having to take the entire bouquet out of the container. They come in various sizes and colors to complement your arrangement.

Shop all Amaranth Vase Company products

Shop this product.

Shop this product.

Shop this product.
9.

Mushroom-powered protein bars from Balanced Tiger

Discover the power of functional mushrooms like Lion’s Mane and Reishi through these gluten-free, low-sugar protein bars. Each type focuses on a different effect (cognition, energy, mood support, and more), comes in flavors like chocolate brownie and vanilla chai, and is made from certified organic mushrooms grown in the U.S.

Shop all Balanced Tiger products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
10.

Stencil kits from Stencil1

Painter and graphic designer Ed Roth is the artist behind this stencil kit company that makes it easy to add bold art to your own clothing, accessories, signs, journals, and walls. You can find creative stencils based on theme, holiday, pattern, and more.

Shop all Stencil1 products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
11.

Dehydrated fruit garnishes from BlueHenry

Your at-home cocktail is incomplete without a subtle and eye-catching garnish. BlueHenry’s dehydrated fruit slices—which include Pineapple and Blood Orange—are dehydrated at peak ripeness to maintain their flavor.

Shop all BlueHenry products

Shop this product.

Shop this product.

Shop this product.

Shop this product.
12.

A new backyard game from Rollors

First conceived during the founder’s downtime while supporting combat operations overseas, Rollors combines horseshoes, bocce ball, and outdoor bowling for a game the whole family will love. Playing with large groups? Be sure to pick up an expansion pack.

Shop all Rollors products

Shop this product.

Shop this product.
13.

Superfood powders from Golde

Golde’s popular latte powders like the Matcha Turmeric and Coconut Collagen let you enjoy functional benefits without sacrificing taste. Just add a scoop or pack to your daily coffee or smoothie—quick and simple.

Shop all Golde products

Shop this product.

Shop this product.

Shop this product.

Shop this product.
14.

Kids baking and cooking kits from Baketivity

Have a budding baker or chef at home? Baketivity’s fun and creative kits nurture your kids’ culinary skills and help you create new memories together in the kitchen. The possibilities range from moist cake pops to chewy bagels.

Shop all Baketivity products

Shop this product.

Shop this product.

Shop this product.

Shop this product.
15.

Spa and bath essentials from Musee

The mission of Musee is to provide employment for vulnerable people, like women in recovery or individuals with disabilities, through the making of beautifully handcrafted, natural bath products. The Shower Steamers and Hand Creams provide much-needed respite from a busy day.

Shop all Musee products

Shop this product.

Shop this product.

Shop this product.

Shop this product.
16.

Grooming tools from Marlowe

Marlowe is all about no-nonsense skincare and grooming products made from the most effective ingredients. Customers love the fresh scent and gentle exfoliation of the No. 122 Facial Scrub and the nourishing Shave products.

Shop all Marlowe products

Shop this product.

Shop this product.

Shop this product.

Shop this product.
17.

Gold-plated jewelry from ByChari

The search for timeless gold jewelry you can wear every day ends with ByChari and its effortlessly stylish and versatile Baby Sade Hoops.

Shop all ByChari products

Shop this product.

Shop this product.

Shop this product.
18.

Felt ball garlands from Sheep Farm Felt

Each felt ball in these adorable garlands is crafted with care from 100% New Zealand merino wool and adds a homemade touch to any room. You can also choose from felt “flower bouquets” or even autumnal felt pumpkins.

Shop all Sheep Farm Felt products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
19.

Satin-lined headwear from Grace Eleyae

If you’re tired of dealing with breakage, frizzy hair, or dry hair, you need to check out Grace Eleyae’s satin-lined hair caps. They have a comfortable, elastic design and come in a variety of styles you can wear inside or outside. There are even kids’ sizes and men’s styles.

Shop all Grace Eleyae products

Shop this product.

Shop this product.

Shop this product.
20.

Wine chillers from VoChill

You’ve probably seen chillers that keep an entire bottle of wine cool, but what if you just want to keep your individual glass crisp? VoChill’s innovative “chill cradle” (available in Stemless and Stemmed) holds and maintains the temperature of your wine so you can enjoy a fresh-tasting glass for well over an hour.

Shop all VoChill products

Shop this product.

Shop this product.

Shop this product.

Shop this product.
21.

Bamboo cutting boards and kitchen tools from Totally Bamboo

The sturdy and beautiful bamboo boards from Totally Bamboo are available in the shape of every U.S. state, adding homey personality to any kitchen. They’re a fun way to display cheese and charcuterie, and even look good enough to hang up on the wall.

Shop all Totally Bamboo products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
22.

Healthy dog treats from Pawstruck

Featuring minimally processed ingredients and thoughtful sourcing from grass-fed, free-range cattle, Pawstruck dog treats are some of the best snacks you can feed your canine friend. Meanwhile, the Rawhide Bully Slices promote good dental hygiene, without the harsh preservatives.

Shop all Pawstruck products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.
23.

Fresh juice and syrups from Lucy’s

Lucy’s is a family-owned business that’s been making high-quality juices, vinegars, and snow cone syrups for 20 years. If there’s anything you can expect, it’s affordable prices and classic flavors.

Shop all Lucy’s products

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Shop this product.

Browse and shop small businesses across all categories at Amazon.

Read more about Amazon’s commitment to small businesses.

Related Tags

About the Author

Connie Chen

Connie Chen is a writer and content strategist based in New York City. A former senior reporter at Insider, she now leads copywriting, communications, and content teams at tech and retail startups.

23 cool small businesses to shop in Amazon stores

8 top takeaways from Amazon’s 2022 Small Business Empowerment Report

Meet the local businesses of Amazon’s HQ2 at Met Park, from lunch spots to fitness and wellness centers

4 entrepreneurs share their best tips for parents looking to start an Amazon business

Amazon supports and celebrates entrepreneurs for National Small Business Week—and every day

3 innovative products from women-owned small businesses you can find in Amazon’s store

How 5 entrepreneurs will use Amazon Business’ first-ever Small Business Grants to make a difference in their communities

4 incredible women-owned small businesses to support in Amazon’s store

Celebrate Women’s History Month and International Women’s Day with women-owned businesses on Amazon

Meet the new Amazon Small Business Academy, an expanded suite of free resources for entrepreneurs

Amazon News

Sign up for the latest news, facts, analysis, and original stories about Amazon delivered to you.