4 ways to celebrate and support Black-owned businesses in Amazon’s store during Black History Month

Discover incredible Black-owned businesses by visiting the Buy Black store, a destination where customers can shop products by category and learn more about inspiring Black business owners.

While shopping in Amazon’s store, customers can identify products from Black-owned businesses by looking out for the Black-Owned Business badge. The badge tells customers when a product is sold by a Black-owned business and currently appears on detail pages for eligible product offers in the U.S.

There’s no shortage of inspiring success stories from small businesses selling in Amazon’s store. Watch Amazon’s video series, Behind the Storefront, to meet two of the many Black-owned businesses that sell in Amazon’s store and get an inside look into how both small businesses have led their teams, inspired their communities, and persevered despite challenges.

Terminal B, a luxury fragrance brand, was created by co-founders and avid travelers Chris and Fay Breedlove, to recreate the feeling of their previous travels. The couple has spent years learning and experimenting with the art of scent and fragrance to evoke the feeling of wanderlust at home. Every candle is meticulously produced and packaged in Los Angeles, aiming to transport customers to international destinations around the world.

David Castro, founder and CEO, created Dungeon Forward in 2008, a streetwear brand inspired by and for the creative community. Castro decided to focus specifically on headwear in 2014 to change the perspective on what a crown could look and feel like. A decade later, Dungeon Forward’s mission is to call upon those who may not normally see themselves as royalty to recognize their greatness through creativity, storytelling, and self-expression.

Meet Teri Johnson, the inspirational owner of Harlem Candle Company, in a special Black History Month episode of the This is Small Business podcast. The episode airs February 13 and dives deep into Johnson’s business journey while providing key insights for aspiring entrepreneurs. She discusses why she started Harlem Candle Company, how she’s been able to grow and promote her candle business, and what she sees for the future of her brand. This is Small Business explores the journey to success for small business owners by discussing the pivotal moments they have faced and conquered along the way.