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Multichannel selling tools are a new offering in Amazon’s Seller Central that connect orders, listings, and analytics across other channels, giving sellers one place to run their entire business.
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Only 30% of Amazon sellers list in more than one country. New capabilities spanning compliance, logistics, and the selling experience are designed to change that.
A customer navigates shipping and payment options on a mobile device
Amazon Supply Chain Services customers who enroll in Multichannel Fulfillment, along with merchants already using MCF, can now add the Prime badge and delivery to their websites and separately save 15-25% on fulfillment fees.
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Sellers can now automate routine tasks 24/7 with Seller Assistant and bring their Amazon data and Seller Central insights into the AI tools they already use.
Amazon CEO Andy Jassy spricht zum Publikum
In a recent interview, Jassy explained how Amazon built its logistics network for its own retail business—and why it's now offering those services to companies of all sizes.
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Any business can now move, store, and deliver everything from raw materials to finished products using the same supply chain that supports Amazon and its independent selling partners.
Amazon warehouse worker holding Prime package amid stacks of boxes
The membership fit for your business offers fast, free shipping and other awesome benefits.
Amazon Seller Central dashboard showing product expansion opportunities for outdoor gardening tools
For the first time, sellers can generate personalized, interactive canvases that bring together their business data, insights, and recommended actions in real time.
Laptop screen showing online money transfer interface with currency options
Amazon Seller Wallet gives selling partners more control over how much and when to convert their funds—available in USD and in EUR.
Amazon's logistics network showcasing air, ground, and warehouse operations
Amazon launches new AI customs tools and expands its fulfillment offerings for Walmart, Shopify, and SHEIN, helping sellers simplify their supply chain and better serve customers across their channels
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New innovations give sellers unique insights to help them build sought-after products, reduce launch costs, and improve discoverability and conversion to drive new selection success.
Amazon CEO Andy Jassy on stage with Dharmesh Mehta, VP of Worldwide Selling Partner Services, during a fireside chat at Amazon Accelerate 2025.
At the annual Accelerate seller conference, Jassy said the decision to welcome independent sellers reinvented Amazon’s business and the customer experience.
Ashley and Ahmed El Shourbagy, co-founders, Lucy & Co. standing in front of dog accessories. A dog is sitting between them.

Empowering small businesses

Small and medium-sized businesses selling in Amazon's store are in all 50 states in the U.S. and more than 130 countries around the world.