From holiday parties to gift shopping to travel, it’s no secret that the holiday season can be a bit of a whirlwind. We're sharing a sneak peek of the top toys for the 2018 holiday season, so you can get a jumpstart on your holiday shopping. Amazon’s Top 100 Toys & Games of 2018 have been carefully curated to take the guesswork out of gifting. For even more gifts to. choose from, we've since shared the full 2018 holiday toy list.

We know (and love!) that every child is unique with their own interests and hobbies. Our Top 100 Toys is jam-packed and conveniently organized with toys in every category and age to help you find gifts that will have your kids beaming with holiday delight. Does your child love science? Check. Cooking? Check. Caring for animals? Check. Sports? Check. Laughing as they narrowly avoid unicorn poop? Gross, we know, but check! From innovative STEM toys to out-of-the-ordinary family games and gotta-have-‘em collectibles, there’s something for everyone.

We’ve been tracking all of the latest products and trends to ensure customers have the toys and games they are looking for this gift-giving season.
Eva Lorenz, category leader of toys & games at Amazon

“We’ve been tracking all of the latest products and trends to ensure customers have the toys and games they are looking for this gift-giving season,” said Eva Lorenz, Category Leader of Toys & Games at Amazon. “We are excited to reveal Amazon’s Top 100 Toys & Games of 2018 for a sneak peek of our full Holiday Toy List coming later this season! We’ve also picked our 25 most anticipated toys to top the list."

See below for the top picks plus a few more of Amazon’s favorites; and check out the full list at

Brain power

Science, Technology, Engineering, & Math (STEM) toys continue to be all the rage - and are fun too! Parents, grandparents and friends will love gifting STEM toys this season as they help power kids’ insatiable curiosity. For extra credit, gift the child in your life the magic of immersing themselves into the world of their favorite movies and books, like Marvel and Harry Potter, for an A+ present!

Collect ‘em all!

The theme for this year’s must-haves is all about collecting. See their face light up as they discover the magic with these adorable collectibles and you’ll know why it’s the most wonderful time of the year!

New classics

These timeless toys and games brands have been on wishlists for years and are still at the top of our list for the 2018 holiday season. Gift-tastic favorites from LEGO, NERF, Barbie, and Hot Wheels continue to innovate and bring joy to kids of all ages and interests!

For the little ones (ages 3+)

Provide your little ones with playthings to help them develop different skills and interests through play. Tell the elves to deliver these fun and interactive toys and make spirits bright.

Not-your-average family game night

This year’s trend in games? Silly, smelly, and full of laughs! These ridiculously fun games will have you trying to eat spinning food and dodging unicorn poop (we told you!). #BestFamilyNightEver

Cuddle up

Let it snow and snuggle by the fire with your kids and these adorable pets - some are animatronic while others come with a benefit to show your kids what the holiday season is truly all about.

You can find all of these toys and even more fun at