Tomorrow, we’re opening Amazon 4-star, a new physical store where everything for sale is rated 4 stars and above, is a top seller, or is new and trending on The store is located in one of New York’s most vibrant neighborhoods—SoHo—on Spring Street between Crosby and Lafayette Streets.

View inside Amazon 4-star. In the foreground, a sign that says "Welcome Everyting here is rated 4 stars & above, a top seller, or new & trending on Next to the sign is a display table with products on it, and a "Trending Around NYC" sign. Some items on the table include Echo Show, Echo Dot, books and more. In the background, baby registry, baby and toddler products, grade school items, and more.
Amazon 4-star is built around our customers— what they’re buying and what they’re loving. Everything in the store is rated 4 stars and above, is a top seller, or is new and trending on We also have local features like “Trending Around NYC” and “Top Selling Around NYC” that make it fun and easy for customers to shop.
Smart Home Devices displayed in Amazon 4-star store. On a wall display, are outlets, thermostats, lighting, television streaming devices, doorbells, caperas and locks that are all able to connect digitally to Alexa-enabled devices.
In Amazon 4-star customers can test-drive Amazon devices along with smart home accessories that work with Alexa—you can ask Alexa to turn on the light or lock the door. Customers can also shop other popular consumer electronics like headphones, speakers, fitness tech, wearables, computers, and more.
A table of "New and Trending Toys" at the Amazon 4-star store. On the table are a Monopoly board game, LEGO City set, and COZMO robotic toy. Each product has a digital price tag and a customer review displayed alongside the item. Behind the table are Gifts for Pets, Gifts for Grown-Ups, and Candles & Home Decor.
In Amazon 4-star customers will discover products from some of the most popular categories on including toys, games, devices, consumer electronics, kitchen, home, books, and more. Here is our feature “New and Trending Toys.”
A display area in Amazon 4-star. A display area of Small Kitchen Appliances has a KitchenAid Mixer, Sous Vide, air fryer, food processor and more. Behind the display are sections for "Cooks' Tools," "Kitchen Gifts," "Bar and Party Supplies," "Quirkly Kitchen Gifts," and more.
In our Home and Kitchen section, customers can shop small appliances along with “Cooks’ Tools,” “Bar and Party Supplies,” and “Quirky Kitchen Gifts.”

We created Amazon 4-star to be a place where customers can discover products they will love. Amazon 4-star’s selection is a direct reflection of our customers—what they’re buying and what they’re loving.

We started with some of the most popular categories on including devices, consumer electronics, kitchen, home, toys, books, and games, and chose only the products that customers have rated 4 stars and above, or are top sellers, or are new and trending.

Today, the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in store have earned more than 1.8 million 5-star customer reviews.

Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.

A black "customer review card" inside the Amazon 4-star store in New York City. The review is for an Amazon Fire TV stick with Alexa Voice Remote.
Photo by JORDAN STEAD / Amazon
Products include reviews, like this one, from Amazon customers.
A digital tag for a KitchenAid Artisan Series 5-Qt. stand mixer in aqua sky. The tag shows that the mixer has 4.6 stars and 8,935 reviews at the time the photograph was taken. The regular price is $429.99, with a Prime member price of $279.95 (35 percent off). Behind the tag is an aqua blue KitchenAid stand mixer with stainless bowl.
Every product in our store has a digital price tag, which includes the average star rating and total number of customer reviews the product has received as well as the Amazon Prime price and list price and Prime member savings.
Checkout kiosks at the Amazon 4-star store. The four checkouts include a tablet, card reader, barcode to scan from the Amazon app, along with batteries and Amazon gift cards.
Amazon 4-star store customer checkout.

Customers will find products like the card game Codenames (4.8 stars, with more than 2,000 customer reviews), which 88% of reviewers rated 5 stars, and a Lodge 3.5 Inch Cast Iron Mini Skillet (4.4 stars, with more than 10,900 customer reviews), which 76% of reviewers rated 5 stars. Of course, Amazon 4-star shoppers can also find Amazon devices like the Echo Spot (4.5 stars, with more than 5,600 customer reviews), and the Fire TV Stick (4.4 stars, with more than 197,000 customer reviews). Customers can test-drive dozens of Amazon devices and smart home accessories that work with Alexa, and shop a curated selection of speakers, fitness tech, and other highly rated consumer electronics.

Amazon 4-star opens to all customers tomorrow (Monday-Saturday: 10:00 a.m.–9:00 p.m.; Sunday: 11:00 a.m.–8:00 p.m.). Prime members pay the price in store.

Digital price tags alongside every product show the Prime price and list price, as well as Prime member savings, average star rating, and the total number of reviews a product has received. Customers who aren’t already Prime members can easily sign up for a free 30-day trial and instantly receive the price in store.

We’re excited to open the doors to Amazon 4-star and hope you’ll come visit us!

Amazon 4-star
72 Spring Street
New York, NY 10012
Monday-Saturday: 10:00 a.m.–9:00 p.m.
Sunday: 11:00 a.m.–8:00 p.m.