The following is a letter written by Worldwide Consumer CEO Jeff Wilke to Amazon employees, thanking them for making Amazon Prime Day 2017 the most successful in the company’s history.
Hello fellow Amazonians,
Thanks to months of planning and hard work, you, along with teams from all over the planet, created the biggest global shopping event in our history. The results are simply amazing:
  • The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher.
  • More new members joined Prime on July 11 than on any single day in Amazon history.
  • Tens of millions of Prime members made a purchase on Prime Day 2017, more than 50 percent higher than the prior year.
  • Prime members saved hundreds of millions of dollars on product discounts globally, compared to the already low prices offered to non-Prime customers.
A large meeting room is filled with Amazon employees sitting at an L-shaped table working and smiling.
On Monday and Tuesday, I was honored to spend time with some of the many Amazonians who created the magic of Prime Day. To capture the behind the scenes story of how this became our biggest day ever, I brought along our Amazon Stories team to highlight your efforts. I witnessed people diving deep, insisting on the highest standards, and obsessing over customers. While this video captures only a fraction of the Amazonians who played a role, our shared passion for the customer shines as the star.
Again, a sincere thank you to each and every Amazonian for all that you did to make Prime Day a huge success. You’ve raised the bar once again and we truly appreciate your efforts and hard work.