In support of our mission to be Earth’s most customer-centric company, Amazonians work to create products and services that help make life easier for customers. From the Kindle and Amazon Go, to Alexa and Prime, we are dedicated to providing customers with the best experiences possible. How do we make it happen? By fostering a culture of innovation among our global employees. At Amazon, innovation doesn’t take place during a moment in time—like a hackathon or an incubator—it takes place as part of everyday work.

Our guiding principles lead us in innovating for customers.


Customer obsession is where we get our energy from… wanting to do the best for our customers. At every meeting and in the midst of every decision we make, one important person is not present: our customer. We have to vigorously advocate for him/her and earn their trust—and this drives our ambition to constantly improve the customer’s experience.

A passion for invention is what drives us. We love to invent for our customers. We are externally aware, looking for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods of time and may not always succeed the first time.

Long-term thinking is a core value cemented in Amazon’s history since our inception. We invest for the long term and continually refine and improve our offerings based on customer feedback. Our business today is evidence of this—some of our most successful business areas like Amazon Prime and Amazon Web Services launched many years ago. We always keep our focus on the long term value we can provide customers.

To mark our inclusion on Fast Company’s inaugural “Best Workplaces for Innovators” list, we’re taking a look at some of reasons Amazon is a great workplace for inventors.