Our Impact / Empowerment

Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested more than $30 billion in logistics, tools, services, programs, and people to foster the growth of our sellers.
Collage of different small business owners holding their products that are available to purchase in Amazon stores.

Small businesses, thriving communities

Stay informed with the latest insights related to independent sellers at sellingpartners.aboutamazon.com.

Small and medium businesses (SMBs) selling in Amazon’s online stores come from every state in the U.S., and more than 130 countries around the world.

Since 2000, Amazon has made its virtual shelf space available so small and medium SMBs can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programs, and people to foster the growth of our SMB sellers. The result continues to pay off for sellers and customers. SMB products account for approximately 60% of all units sold in our online stores, and their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.
Supporting sellers

8 top takeaways from Amazon’s 2022 Small Business Empowerment Report

U.S. independent sellers sold more than 4.1 billion products and averaged more than $230,000 in sales in Amazon’s store in 2022.
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