Prime Day 2018: by the numbers

Written by Amazon Staff

Customers around the world shopped Prime Day, making it the biggest global shopping event in Amazon history.

On a day (and a half) with more than one million deals worldwide offered exclusively to Prime members, sales this Prime Day surpassed Cyber Monday, Black Friday, and the previous Prime Day, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history.

Read on to find out about top sellers around the world, and more.

For a peek behind the scenes of Prime Day 2018, visit our live blog, which covered all things Prime Day as we chased the sun, from before the opening in Australia, around the world and through the close in North America.

1

Around the world

17 countries participated in Prime Day, with customers in Australia, Japan, SIngapore, China, India, Belgium, Netherlands, Luxembourg, Germany, Austria, France, Italy, Spain, The U.S., U.K., Canada, and Mexico shopping on Prime Day.
2

Top sellers

More than 100 million products during Prime Day purchased. Best-sellers worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot.
3

New Prime members

Amazon welcomed more new Prime members on July 16 than any previous day in Amazon history.
4

Fire, Kindle, and Echo

Customers purchased millions of Fire TV devices on Amazon globally during Prime Day, which was also the biggest event ever for Echo devices with screens, Echo Show and Echo Spot.

July 16 was the best day ever for Fire TV devices and Kindle e-readers on Amazon globally.

Photo by Everett Bouwer
5

Small businesses

Small and medium-sized businesses selling on Amazon far exceeded $1 billion in sales this Prime Day.
6

Smarter homes

On July 17 more than a million smart home devices were purchased by customers in the U.S., making it the biggest sales day for smart home devices in Amazon history,

A Ring Video Doorbell

Photo by JORDAN STEAD / Amazon
7

Top categories

Customers purchased more than five million items in each of the following categories: Toys, Beauty products, PCs, and computer accessories, Apparel and Kitchen products.
8

Sweet deals

For the first time, U.S. Prime members celebrated Prime Day with a week of savings at Whole Foods Market. Members saved millions of dollars at Whole Foods Market with Prime Day deals, the best-selling deal was organic strawberries.
9

Unboxing

Millions of customers around the world streamed Unboxing Prime Day events including the Amazon Music concert with Ariana Grande as well as the PUBG Squad Showdown hosted by Twitch Prime with a performance by deadmau5.
10

Tech for kids

Prime Day was the best event ever for Amazon devices for kids, including Echo Dot Kids Edition, Fire 7 Kids Edition tablet, and Fire HD 8 Kids Edition tablet.