Oprah’s Favorite Things 2020 spotlights gifts from Black-owned businesses

Oprah has revealed her annual Oprah’s Favorite Things list of must-have holiday gifts. For more than 20 years, this gift-giving guide has highlighted a variety of items from businesses of all sizes and has showcased the inspiring stories of the owners behind the products. This year, more than 50 of the 72 featured products on the list come from Black-owned businesses.

“As so many continue to look for ways to support Black lives any way they can, we found dozens of absolutely gorgeous gifts from Black-owned businesses that we wanted to share and celebrate as part of this year’s Favorite Things,” said Oprah Winfrey.

Oprah’s Favorite Things has always included products from business owners and entrepreneurs from all backgrounds. This year, supporting Black-owned businesses is more important than ever. Recent events have reignited racial trauma experienced by the Black community, and Black business owners—a group that has already faced roadblocks to accessing business and social capital—have been disproportionately impacted by COVID-19. With this in mind, it was important to Oprah that this year’s list celebrate Black business owners and help them grow their businesses and reach new customers through Amazon’s Store.

For the sixth year in a row, Oprah’s Favorite Things are available for customers to shop in the Oprah’s Favorite Things storefront exclusively on Amazon. Here’s a look at some of the featured items on this year’s list.

Page overview

Holiday Butter Set

1

Holiday Butter Set

2

Fresh Doll Variety

3

Turtles

4

Future Astronaut 24-Piece Puzzle

5

Cozi Throw

1

Holiday Butter Set

Made by 54 THRONES in Houston, Texas
Founded by Christina Funke
Shop now

2

Fresh Doll Variety

Made by The Fresh Dolls in San Diego, California
Founded by Dr. Lisa Williams
Shop now

3

Turtles

Made by Phillip Ashley Chocolates in Memphis, Tennessee
Founded by Phillip Ashley
Shop now

4

Future Astronaut 24-Piece Puzzle

Made by Puzzle Huddle in Washington DC
Founded by Matthew and Marnel Goines
Shop now

5

Cozi Throw

Made by Johanna Howard Home in Montclair, New Jersey
Founded by Johanna Howard
Shop now

To see the full list of items on Oprah’s Favorite Things, visit amazon.com/oprahsfavoritethings To discover and shop other Black-owned businesses on Amazon, visit amazon.com/blackownedbusinesses.

Meet the sellers

Images of the sellers featured on the 2020 Oprah's Favorite Things list.

Christina Funke was empowered to create her line of body butter products by her Nigerian aunt who sent her tubs of shea butter from Nigeria. The name of her company, 54 Thrones, represents Africa's 54 countries to which she travels to source her key ingredients.