Your next Amazon order could arrive without the familiar smile on its box or bag. About 11% of Amazon shipments globally now arrive in their original packaging, and we’re working on growing that number.

Amazon researchers are developing and testing cutting-edge solutions to reduce or eliminate extra packaging in our operations. One of the major hubs for this work is our Packaging Innovation Lab located just outside of Seattle. Here, we test a product’s original packaging to determine if it can be delivered safely without an Amazon box or bag and qualify for our Ships in Product Packaging program. We also work with brands and partners to develop custom packaging to reduce waste and offer an improved customer experience.

An image of two packages of Tide clothing detergent. One is a box with a spout on it and the other is a plastic bottle.
Photo by Lucas Jackson
An image of a brown box with a colorful display inside that shows a toy set and information about the toy.
Photo by Lucas Jackson

Selling partners can send products to our lab, approved third-party labs, or in some cases conduct the tests themselves to qualify to ship their products without Amazon packaging. If the product qualifies, it will automatically begin to ship in its own packaging as the default, helping us avoid excess packaging when possible.

When we identify product packaging that stands up to the series of tests, we use machine learning to identify other items in our store with similar qualities. Pro tip: you can check “Add Amazon packaging” during the checkout process if you would still like added Amazon packaging.

An image of a woman standing in a mailroom smiling while looking down at a package she is holding. The package has branding on it for Nitro cold brew coffee.

Ready to take a look inside the Packaging Innovation Lab to see how it works? Keep reading for the full tour.

AI shows up in everything Amazon does, starting months before a delivery begins to the moment a driver sets out on the road to the arrival of a package on your doorstep.

Amazon designed the tests in the lab in partnership with the International Safe Transit Association (ISTA), a third-party group dedicated to the development, design, and evaluation of cost-effective and protective transport packaging. ISTA monitored Amazon’s entire fulfillment network—from transporting a package to a fulfillment center to its final arrival at the customer’s doorstep—to determine the most strain a package can potentially experience during fulfillment and delivery process. Their researchers then worked with our team to develop a series of tests to simulate those conditions.

An image of the inside of a large, lab building with a green floor and white walls. There is a glass room area along with open spaces with various machines and boxes lined up.

A big part of a product’s journey will be traveling on trucks to various locations. We use vibration tables with multiple settings to simulate the experience of traveling on various vehicle types to make sure the packaging will remain intact during transport. Based on the package’s size, different weights are placed on top to simulate the stacking of products.

An animated gif of a large metal plate moving up and down slightly off the ground with several boxes in the middle of it.

A drop test helps us simulate the package being picked up, moved, and hitting the ground. A machine holds each item then drops it from different angles to make sure the packaging is durable enough to withstand drops that might occur during the fulfillment process and even after delivery.

An animated GIF of a machine dropping a small box with various numbers on each side of it.

If the item is heavy and bulky, it requires additional testing. These types of items go through a compression test, which simulates the weight of other packages that might be stacked on top of it in one of our fulfillment centers.

An animated GIF of a box being pressed down on by a large metal plate above it.

Another important test for large items is the Incline Impact Test System. This simulates scenarios where an item might hit against the wall of the truck, like when a driver has to hit the brakes unexpectedly.

Fun fact: TVs are one of the first items we looked at for the Ships in Product Packaging program. We wanted to minimize the packaging to make it easier for customers to unbox the product while ensuring the high-ticket item inside stays safe.

An animated GIF showing a large TV box sliding down a ramp to hit a large, gray wedge. The wedge has the words "Are Right A Lot" painted on it.

An additional test for large items ensures the packaging will hold up against forklifts. Heavier items might require a forklift to carry them through our facilities, so we use this machine to compress the packaging on either side and make sure it's strong enough to protect the item against the pressure. The example below shows a couch. Compression of items like couches and mattresses for ecommerce shipping is a great example of how packaging can reduce excess space.

An animated GIF of a large, rectangular box being squeezed by two, big metal plates imitating a fork lift.

Once an item makes it through the testing process, it’s certified to begin shipping without additional Amazon packaging. Our success rates are high, but we continue to closely monitor customer feedback to ensure the products are arriving safely.

An image of a person opening a Reebok shoe box in a mailroom. There are labels on the box indicating it shipped in the shoe box without additional packaging.

Want to learn more about Amazon’s efforts to make our packaging more sustainable? Check out the first U.S. automated fulfillment center to eliminate plastic delivery packaging.