The Ad Council, Truth, and the Office of National Drug Control Policy today announced a new campaign aimed at providing useful information about the opioid crisis.
As part of this new campaign, Amazon customers will be able to ask Alexa for important facts about the opioid epidemic
Alexa will answer a range of questions on the scope of the opioid epidemic such as, “Alexa, what is an opioid?” and “Alexa, what part of the country has been most affected by opioids?” and customers will receive an answer in real time. An Alexa skill is also in development and will be available in summer 2018.
For more information on the campaign, visit opioids.thetruth.com.

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