Amazon participated in more than 100 Pride celebrations across the globe this year—in the UK, Germany, Luxembourg, India, Brazil, Mexico, and other countries—in partnership with glamazon, the company’s employee affinity group focused on the LGBTQIA+ community and initiatives.
The events included a global Pride Concert Series organized by the Worldwide Amazon Stores Pride Committee. Amazon Studios held concerts featuring performances from emerging LGBTQIA+ artists, including Aisho Nakajima in Tokyo, Kara Marni in London, and Jonte Moaning in New York City.
Glamazon NYC took part in the groundbreaking ceremony for the new Stonewall National Monument Visitors Center in New York City. The center, which will open in 2024 next to the historic Stonewall Inn, celebrates and advances the legacy of the 1969 Stonewall uprising.
On June 28, 1969, the police raided a New York City gay club, the Stonewall Inn. Instead of disbursing, the gay, trans, and gender non-conforming patrons, along with others, confronted police. Stonewall marked a turning point in the long, and still ongoing, struggle for LGBTQIA+ rights, and inspired the first Pride marches in 1970.
Amazon served as a sponsor in this year's historic groundbreaking event, and glamazon NYC participated in the bell ringing ceremony at Nasdaq to kick off the groundbreaking and open the U.S. stock market.
Glamazon Los Angeles was also especially busy this Pride month. They hosted events throughout the month, including a Pride flag raising at Culver Studios, Pride Night at Dodgers Stadium, Cinespia and MGM film screenings, a pride party at the mayor’s mansion, and a virtual Drag Bingo. They ended the month with more than 200 Amazon employees marching in the LA PRIDE parade along with a glamazon float, inspired by the Hollywood sign, to show Amazon’s support in the LGBTQIA+ community. Employees handed out swag from glamazon, Amazon Studios, and FreeVee, and the float carried local Los Angeles drag stars Rhea Litré, Roxy Wood, Jada Slay, and Auora Sexton, along with Amazon Music’s featured artist, Jhonny Caz. The event was televised on ABC7.
As for more highlights from around the world, fulfillment centers in India dispatched Amazon brown boxes with special Pride flag tapes; fulfillment centers in Brazil and Mexico celebrated Pride by decorating the facilities with Pride flags to show their support to the community; and teams partnered with local artists globally, including for the Toronto Pride parade float that was developed in partnership with local 2SLGBTQIA+ (Two-Spirit, Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, Asexual) ally and artist Natalie Very B.
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