Family Digital Well-Being
Kids may seem like tech experts, but they still need guidance from adults in their lives. That’s why Amazon offers a portfolio of products and services focused on the needs of kids and families. We’re here to help you create digital experiences you can feel good about.
Products and services created for families with trust in mind
We provide enriching digital experiences for kids, from easy-to-use controls to thoughtfully curated kids content, all built with trust by design.

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Learn how to access music, movies, and other content for the whole family with Amazon Fire TV.
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Learn how Amazon is helping kids find their favorite parent-approved apps and games on Fire Kids Pro.
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Learn how to use and customize web-browsing controls on Amazon’s Fire Kids and Kids Pro tablets.
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Learn more about how parents and guardians can use Alexa devices with their children.
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Whether you have pre-schoolers or pre-teens, you can tailor Alexa to meet their interests—and choose the privacy and parental controls that make you comfortable. Learn more on how to get started.
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See the latest features, integrations, skills, and tips from Alexa and Amazon devices, updated monthly.
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Learn how Amazon Devices and Services can help your family prepare for back-to-school pandemonium and conquer school mornings with ease.
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From help managing online class schedules to minimizing distractions, and even some fun, Alexa's got you covered.
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Introducing ‘Create with Alexa,’ a new feature that lets you craft and tell whimsical stories using your Echo Show, at bedtime or anytime.
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Rachel Bilson and the Amazon Devices team share creative ways to keep your family entertained at home.
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New Alexa features make day-to-day life more convenient, help you stay connected, and give you peace of mind.
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If you got a new Alexa device this holiday season, you may be in the midst of setting it up and testing out all of its fun features.
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From a step-by-step bedtime routine to an Amazon Smart Plug-powered sensory room, Alexa helps bring support and joy to the Lamb family.
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When her son was diagnosed with autism during the pandemic, Ginny turned to Alexa: “He gets a lot of joy from being heard and understood like that.”
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The smart home has been the stuff of imagination for centuries. But not to Marja Koopmans and her team at Amazon, who have already built one.
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Explore some of the latest updates that Alexa and our devices can help with—from cooking classes to fitness, education, and more.
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Amazon FreeTime and Echo Dot Kids Edition offer more ways for families to enjoy kid-friendly content together.
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When the first Amazon Echo device launched in 2014, it created a new category in tech: The smart speaker.