Family Digital Well-Being
Kids may seem like tech experts, but they still need guidance from adults in their lives. That’s why Amazon offers a portfolio of products and services focused on the needs of kids and families. We’re here to help you create digital experiences you can feel good about.
Timely information and resources about kids and technology
With guidance from leading experts in online wellness and safety, we share some of the latest thinking and advice to help you shape your kids' digital experience.

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Learn how to start conversations with your children about responsibly using Amazon devices.
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We work tirelessly to earn our customers’ trust and have worked even harder to maintain it.
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Amazon’s partners at the Digital Wellness Lab share their advice for helping teens build safe online habits. Learn how to talk to them below.
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According to a 2020 Pew Research Center survey, 61% of parents say that parenting is more difficult than it was 20 years ago, with many citing technology as the reason why.
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Amazon’s global head of security training shares her tips on cybersecurity for families. Learn how to spot and avoid cyberthreats, and find out how Amazon is helping to keep your devices safe.
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To use the internet safely and responsibly, it is important for kids and parents to agree on the ways that personal devices and technology will be used at home and on the go.
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Amazon Kids+ is now bringing the fun of mobile gaming to its fans with the release of “Super Spy Ryan” and “Do, Re & Mi,” with more games arriving later this year.
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First-of-its-kind collaboration will bring the best of Disney, Pixar, and 'Star Wars' characters to your home and Disney Resort hotel rooms with the help of Amazon’s Alexa.
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Amazon is introducing a new go-to resource for parents and guardians to find guidance on establishing and supporting their kids’ digital lives. The launch of our hub purposely coincides with Safer Internet Day, an annual global online safety event—celebrated in 200 countries—that raises awareness of emerging and current online issues.
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Dr. Michael Rich—a pediatrician, Harvard Medical School associate professor, and founder of the Digital Wellness Lab—shares tips on how to guide your child’s use of technology and media to help them grow up healthy and kind.
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Help your kids get a great start to the new school year with healthy routines around sleep and device use.
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Understanding your own tech habits is an essential first step. A pediatrician shares tips on how to do this.
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Amazon offers many tools that parents can use to get their kids into reading. Here are four tips from Amazon and industry experts on how to maximize those tools and make reading a habit at home.
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Kids learn to read more easily when they read and listen to stories at the same time. Discover Amazon and partner tools that make reading even more fun.
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Amazon is offering two programs this summer to help children and their families discover new and interesting books.
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Alexa’s latest feature is designed to help build fluency and foster a love of reading with developing readers, all while cheering them on.
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If you set up a Family Library, you can share books with your partner and kids.
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About 65% of preteens and 95% of teens have smartphones and computers with internet access. Learn how to talk to them about online safety in social media, cybersecurity, and more with advice from ConnectSafely.
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A strong password is your first line of defense against intruders and imposters. Scroll down for tips and a video about securing your passwords.
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Learn how to help your kids navigate the world of online advertising, with tips from two of Amazon’s top leaders in ads and policies that guide our work for children and teens. Plus, discover Amazon Kids+, an ad-free platform for kid’s content.
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ConnectSafely offers a guide for parents and educators to help children learn about media literacy and how to spot false information.
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To mark Data Privacy Day, meet some of the Amazon employees working to keep your information safe.
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Amazon Teen offers access to top picks and select Prime benefits, but with some parental oversight.
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Science-based recommendations from the Digital Wellness Lab could inform the development of digital products that help children.