Selling in Amazon's store fuels growth in local communities.
More than 60% of sales in Amazon’s store are from independent sellers—most of which are small and medium-sized businesses. In the U.S., independent sellers in Amazon’s store employed 2 million people.
Small businesses, thriving communities
Stay informed with the latest insights related to independent sellers at sellingpartners.aboutamazon.com.
Latest Small Business news
At the annual Accelerate seller conference, Jassy said the decision to welcome independent sellers reinvented Amazon’s business and the customer experience.
Amazon Seller Wallet gives selling partners more control over their funds—now available in USD, EUR, and GBP.
Multichannel selling tools are a new offering in Amazon’s Seller Central that connect orders, listings, and analytics across other channels, giving sellers one place to run their entire business.
Amazon launches new AI customs tools and expands its fulfillment offerings for Walmart, Shopify, and SHEIN, helping sellers simplify their supply chain and better serve customers across their channels
