Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested more than $30 billion in logistics, tools, services, programs, and people to foster the growth of our sellers.

8 top takeaways from Amazon’s 2022 Small Business Empowerment Report

More than 60% of sales in Amazon’s store are from independent sellers—and almost all of those are small and medium-sized businesses. U.S. sellers sold more than 4.1 billion products and averaged more than $230,000 in sales in Amazon’s store in 2022.

Small and medium businesses (SMBs) selling in Amazon’s online stores come from every state in the U.S., and more than 130 countries around the world.

Since 2000, Amazon has made its virtual shelf space available so small and medium SMBs can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programs, and people to foster the growth of our SMB sellers. The result continues to pay off for sellers and customers. SMB products account for approximately 60% of all units sold in our online stores, and their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.

Supporting sellers

Meet the new Amazon Small Business Academy, an expanded suite of free resources for entrepreneurs

Amazon’s Small Business Academy gives early-stage entrepreneurs and small business owners the tools, resources, and networking opportunities to help grow their businesses online.

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Amazon's Buy with Prime increases shopper conversion by 25% on average

No longer invitation only: Buy with Prime will be widely available to more U.S.-based merchants by January 31, 2023.

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Amazon announces new service to help solve supply chain challenges for sellers

Amazon Warehousing & Distribution provides low-cost, long-term storage that gives sellers the option to store their inventory in Amazon distribution centers and seamlessly replenish to fulfillment centers

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Everything you need to know about Amazon Business, one of Amazon’s fastest-growing ventures

Amazon Business reached $35 billion in annualized sales in 2023. Here’s what it is and how it works.

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Small businesses share their experience with Amazon’s Black Business Accelerator

We talked to small business owners who found success participating in Amazon's $150 million Black Business Accelerator program in its inaugural year.

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A successful Amazon seller shares 4 tips to support a growing business

The founders of Darlyng & Co. share how they built a successful line of parenting essentials with help from Amazon Lending.

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