If it seems like artificial intelligence (AI) is everywhere lately, it is, but AI has been powering our everyday experiences for some time. When you ask Alexa to play a song, when you stride out—sandwich in hand—from an Amazon Just Walk Out-equipped store, or when you press play on a movie recommendation from Amazon Prime, you are tapping into AI. More specifically, you are interacting with machine learning (ML) models.
You have likely witnessed all the focus and attention on generative AI in recent months. Generative AI is a subset of machine learning powered by ultra-large ML models, including large language models (LLMs) and multi-modal models (e.g., text, images, video, and audio). Applications like ChatGPT and Stable Diffusion have captured everyone’s attention and imagination, and all that excitement is for good reason. Generative AI is poised to have a profound impact across industries, from health care and life sciences, media and entertainment, education, financial services, and more.
At Amazon, we believe AI and ML are among the most transformational technologies of our time, capable of tackling some of humanity’s most challenging problems. That is why, for the last 25 years, Amazon has invested heavily in the development of AI and ML, infusing these capabilities into every business unit.
Today, our ML models are working on behalf of hundreds of millions of Amazon customers around the world, and providing tangible value by removing friction from supply chains, personalizing digital experiences, and making goods and services more accessible and affordable. More than 100,000 customers are using dozens of Amazon Web Services (AWS) AI and ML services offered in the cloud.
Amazon has much more to come, and it’s coming fast. What follows are four innovations just announced to support generative AI applications.

Amazon Bedrock: Easily build generative AI applications

Amazon Bedrock is a new service for building and scaling generative AI applications, which are applications that can generate text, images, audio, and synthetic data in response to prompts. Amazon Bedrock gives customers easy access to foundation models (FMs)—those ultra-large ML models that generative AI relies on—from the top AI startup model providers, including AI21, Anthropic, and Stability AI, and exclusive access to the Titan family of foundation models developed by AWS. No single model does everything. Amazon Bedrock opens up an array of FMs from leading providers, so AWS customers have flexibility and choice to use the best models for their specific needs.
The upshot: Amazon Bedrock is the easiest way to build and scale generative AI applications with FMs.

General availability of Amazon EC2 Inf2 instances powered by AWS Inferentia2 chips: Lowering the cost to run generative AI workloads

Ultra-large ML models require massive compute to run in production. AWS Inferentia chips offer the most energy efficiency and the lowest cost for running demanding generative AI inference workloads (like responding to text queries or generating images) at scale on AWS.
The upshot: Lower costs and energy consumption make generative AI more accessible to a wider variety of customers.

New Trn1n instances, powered by AWS Trainium chips: Custom silicon to train models faster

Generative AI models need to be trained so they offer the right answer, image, insight, or other focus the model is tackling, and these training runs require enormous compute resources and have been expensive. New Trn1n instances (the server resource where the compute happens) run on AWS’s custom Trainium chips, and offer massive networking capability, which is key for training these models quickly and in a cost-efficient manner.
The upshot: Developers will be able to train models more quickly and at less expense, ultimately leading to more services powered by generative AI models.

Free access to Amazon CodeWhisperer for individual developers: Real-time coding assistance

Imagine being a software developer with an AI-powered coding companion, making your coding faster and easier. Amazon CodeWhisperer does just that. It uses generative AI under the hood to provide code suggestions in real time, based on a user’s comments and their prior code. Individual developers can access Amazon CodeWhisperer for free, without any usage limits (paid tiers are also available for professional use with features like added enterprise security and administrative capabilities).
The upshot: What are you waiting for? It’s free! Get coding.

These offerings are only the beginning. One of Amazon’s core principles is a commitment to long-term thinking. We believe these are the early stages of a technological revolution that will continue for decades to come. That’s why we will continue to shape the future of this technology—guided by the needs of our customers—toward the most promising, beneficial, and responsible AI applications.
Watch to learn more about generative AI with AWS VP of Database, Analytics, and Machine Learning Swami Sivasubramanian and Amazon CTO Dr. Werner Vogels.
To dive even deeper and get all the technical detail on this exciting news, be sure to read Sivasubramanian’s blog.