Key takeaways
- Amazon’s Big Spring Sale runs March 25-31, featuring savings across categories, including spring fashion staples, new season beauty must-haves, seasonal refreshes for the home, and lawn and garden supplies.
- Save on groceries and household essentials including Easter dinner bundles, brunch essentials, and pantry restock items throughout the week-long event.
- Shop three curated Top 100+ lists and daily themed deal drops, from spring cleaning essentials to travel must-haves, with new deals refreshed every day.
Amazon's Big Spring Sale 2026 returns March 25-31, bringing customers seven days of incredible deals across seasonal categories. From end-of-season savings from Amazon Outlet and great deals on last-minute winter purchases to springtime must-haves and Easter finds for every budget, there's something for everyone.
Customers can shop savings across more than 35 categories, including spring fashion staples, new season beauty must-haves, seasonal refreshes for the home, and lawn and garden supplies, with exclusive deals just for Prime members. Plus, find deals on groceries and household essentials for spring, including Easter dinner bundles, brunch essentials, and pantry restock items.
With exciting daily deal drops aligned to seasonal shopping needs, from spring cleaning and home refresh items to spring beauty and fashion—customers can shop deep discounts from top brands. With limited time offers and deals available while supplies last, be sure to check back daily for fresh deals.
Keep reading for everything to know about Amazon’s Big Spring Sale.
When does Amazon’s Big Spring Sale 2026 start?
Amazon's Big Spring Sale 2026 starts at 12:01 a.m. PDT on March 25, 2026.
When does Amazon’s Big Spring Sale 2026 end?
Amazon’s Big Spring Sale 2026 ends at 11:59 p.m. PDT on March 31, 2026.
What’s new this year for Amazon’s Big Spring Sale 2026?
- Three new Top 100+ Lists: Browse the Big Spring Sale Top 100+ lists, carefully curated collections of our favorite seasonal picks. Shop the Top 100+ Deals featuring savings across all categories, Top 100+ Health & Wellness with premium beauty, personal care, wellness products, and vitamins, and Top 100+ Spring Favorites showcasing seasonally relevant essentials perfect for refreshing your home, wardrobe, and routine.
- Refreshed daily deal drops: Each day brings fresh deals aligned with seasonal shopping needs—from Easter Essentials and Home Refresh to Spring Beauty, Spring Cleaning, and Travel Must-Haves. Check back daily to discover new savings throughout the event.
- Doorbuster deals: Browse Big Spring Sale’s Doorbuster deals, which feature big savings across categories. Shop Doorbuster deals starting at 40% off across fashion, beauty, electronics, and more.
What kinds of deals can I expect to find during Amazon’s Big Spring Sale 2026?
Customers can shop great deals across seasonally relevant categories, including:
- Up to 50% off Amazon Outlet
- Up to 40% off Fashion, and up to 30% off Beauty
- Up to 40% off Easter
- Up to 35% off Kitchen, and up to 25% off Home
- Up to 30% off Lawn & Garden
- Up to 25% off Grocery
How can I find the best deals during Amazon’s Big Spring Sale 2026?
Amazon is making it easier to find the best deals with Rufus, Amazon’s agentic AI assistant for shopping. Ask Rufus to help you find deals, track prices with Price History, set up price alerts to be notified when a product you're interested in reaches a certain price, or enable Auto Buy to have Rufus purchase items automatically when they hit your target price. Customers can also find deals on items they’ve been wanting to buy with Lists, Buy Again, and Keep Shopping For.
Can all customers shop the sale?
While all customers can shop Amazon's Big Spring Sale from March 25-31, Prime members unlock exclusive savings with Prime-exclusive Best Deals featuring the "Prime Spring Deal" badge. Just in time for festival season, Prime for Young Adults can earn a total of 10% cash back on favorites across apparel and beauty during Big Spring Sale.
How do I sign up for Prime?
Not a Prime member yet? Join Prime or start a free trial to access member-exclusive savings and fast, free delivery.
Prime provides the best value because it bundles savings, convenience, and entertainment into a single membership. Anyone can join Prime in the U.S. for $14.99 per month or $139 per year or start a free 30-day trial if eligible. Prime also offers discounted membership options that provide all of the benefits of a regular Prime membership. Alternatively, eligible 18-24-year-olds and higher education students can try Prime Young Adult with a six-month trial, then pay a discounted rate of $7.49 per month or $69 per year. Qualifying government assistance recipients and income-verified customers can try Prime Access for 30 days and then pay $6.99 per month.
Internationally, customers can shop Big Spring Sale in Canada and, for the first time, Mexico from March 25-31.
