Competition
Since our inception, we've been expanding choice for shoppers and sellers alike. Our investments and innovations in the retail industry increase competition, improve selection, lower prices, and broaden the ways sellers reach customers.
Our position
The retail industry around the world is extraordinarily competitive. Customers shop across many retailers every day, in every format, and 85% of purchasing still occurs in physical stores. At Amazon, we know that to compete we must continually innovate on behalf of our customers.
By staying focused on innovation to benefit customers, we enhance customer experiences—not only in our stores—but across the industry as we chart the way for other retailers to adopt similar innovations. For example, when Amazon became the first retailer to open its store to third-party sellers to sell alongside Amazon’s own offerings, other retailers followed suit, increasing selection and competitive pricing for all customers. And as Amazon built out its fulfillment network to deliver products quickly, other major retailers began investing in their own logistics networks to enhance customer service. Amazon has invested billions in innovations to support our third-party selling partners, creating a remarkable record of success for sellers on Amazon.
With so many options for customers to choose from, remaining competitive in the retail industry requires earning the trust of customers every day. Amazon will continue to innovate and raise the standards for service and convenience for customers and small and medium-sized businesses that sell in Amazon's store.
The retail industry around the world is extraordinarily competitive. Customers shop across many retailers every day, in every format, and 85% of purchasing still occurs in physical stores. At Amazon, we know that to compete we must continually innovate on behalf of our customers.
By staying focused on innovation to benefit customers, we enhance customer experiences—not only in our stores—but across the industry as we chart the way for other retailers to adopt similar innovations. For example, when Amazon became the first retailer to open its store to third-party sellers to sell alongside Amazon’s own offerings, other retailers followed suit, increasing selection and competitive pricing for all customers. And as Amazon built out its fulfillment network to deliver products quickly, other major retailers began investing in their own logistics networks to enhance customer service. Amazon has invested billions in innovations to support our third-party selling partners, creating a remarkable record of success for sellers on Amazon.
With so many options for customers to choose from, remaining competitive in the retail industry requires earning the trust of customers every day. Amazon will continue to innovate and raise the standards for service and convenience for customers and small and medium-sized businesses that sell in Amazon's store.
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Over the last several years, we’ve engaged cooperatively with the U.S. Federal Trade Commission (FTC) during a broad-ranging investigation of our business. It was our hope the agency would recognize that Amazon’s innovations and customer-centric focus have benefited American consumers through low prices and increased competition in the already competitive retail industry. -
Amazon’s fulfillment network provides customers with fast, low-cost, reliable delivery while creating opportunities for independent sellers to lower costs, increase sales, and grow their businesses. -
Independent sellers have a compelling opportunity to grow their business with Amazon, and Amazon continues to foster that relationship by inventing and innovating on their behalf. -
Sellers participating in Buy with Prime can now utilize new marketing solutions to increase sales and help attract more engaged shoppers to their brand’s store. -
Stay informed with the latest insights related to independent sellers at our Selling Partners site. -
What Congress can do to help small businesses succeed.
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