Back to Amazon
us
au
br
ca
cn
de
fr
in
it
jp
mx
nl
es
uk
us
Amazon.com | Conditions of Use | © 1996-2021 Amazon.com, Inc. or its affiliates
Submit Search
Search
Subscribe

Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested more than $30 billion—between 2019 and 2020—in logistics, tools, services, programs, and people to foster the growth of our sellers.
Three males and a female stand in front of a wall of wood. One of the men has a dog perched on his shoulders. These four individuals are siblings who run a small business named Pereida-Rice Woodworking, which sells on Amazon.

Small and medium businesses (SMBs) selling in Amazon’s Store come from every state in the U.S., and more than 130 countries around the world.

Since 2000, Amazon has made its virtual shelf space available so small and medium SMBs can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programs, and people to foster the growth of our SMB sellers. The result continues to pay off for sellers and customers. SMB products account for more than 50% of all units sold in our online stores, and their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.
  • A woman stands at a table, working on an iPad. Behind her are jars of preserves or other homemade products, and there are herbs and ingredients in front of her.

    Supporting Small Businesses

    While no one has a perfect playbook for how to respond to COVID-19, our commitment to supporting small and medium businesses that sell in Amazon’s stores has never been more steadfast. Our SMB Impact Report demonstrates the success of those businesses.
    Read more
  • A small business owner readies jars of ghee, or clarified butter, for cooling.

    Shop Small on Amazon

    Discover amazing small and medium businesses across the country in our Support Small storefront. Browse by category, region, or business owner, and get to know the entrepreneurs and families behind the products through our seller spotlights.
    Read more
A woman smiles as she holds a pair of earrings towards the camera.
How Amazon works

Supporting small businesses with tools, insights, and data

Amazon has invested tens of billions in infrastructure and built hundreds of tools to help independent sellers succeed in our store—including data analytics that help independent sellers to better understand and reach customers.
A woman with long green hair photographed in profile.
Small business

A business built on a second chance

Staying “small, intimate, and local” while growing with Amazon.
More from Amazon
Back to Amazon
us
au
br
ca
cn
de
fr
in
it
jp
mx
nl
es
uk
us