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Amazon's 2023 Prime Big Deal Days offered Prime members amazing deals across categories like fashion, home, and toys on October 10 and 11.

Here’s everything you need to know about Amazon’s holiday shopping kickoff event, exclusively for Prime members.

An image of a pair of black headphones against a blue background. There is text ont he left that says "Prime Big Deal Days"

What is Amazon’s Prime Big Deal Days?

Prime Big Deal Days is a 48-hour holiday kickoff event that offers Prime members exclusive access to deep discounts on seasonal deals from brands like Dyson, Sony, Barbie, SharkNinja, iRobot, LG, Peloton, Jabra, and Betty Buzz by Blake Lively.

Get all the details on top-sellers from our holiday kickoff event to complete your shopping list.

When is Prime Big Deal Days?

The 2023 Prime Big Deal Days event took place October 10 and 11. Stay tuned for updates on the next deals event.

Which countries participate in Prime Big Deal Days?

Prime Big Deal Days took place in 19 countries around the world in 2023, kicking off on October 10 in Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK. Prime members in Japan can shop the Prime Big Deal Days event October 14-15.

A split image. On the left you see an image of a baking mixer and a toaster against a blue background. Ont he right you see a toaster with toast in it, a pan, and a coffee press against a blue background.

What were some of the top-selling items on Amazon during Prime Big Deal Days 2023?

LANEIGE Lip Sleeping Mask, Apple AirPods Pro (2nd Generation), and Bissell Little Green Portable Deep Cleaner were among the top-selling deals during Prime Big Deal Days 2023. Learn more about some of the top sellers.

Everyone knows about fast, free delivery—but here are some awesome Prime benefits you may not be taking advantage of.

Do I need to be a Prime member to shop deals for Prime Big Deal Days?

You must be a Prime member to access deals during Prime Big Deal Days. Not a Prime member yet? You can join Prime or start a free trial to get the most out of your holiday shopping on Amazon.

What is Prime?

Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery.

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How do you sign up for Prime?

In the U.S., anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible and enjoy Prime Video, Amazon Music, Prime Gaming, RxPass, Grubhub+, Amazon Photos, Prime exclusive deals, and more. Additionally, college students can try Prime Student with a six-month trial, then just pay $7.49 per month, or $69 per year. Qualifying government assistance recipients can get Prime Access for $6.99 per month. Learn more about Prime.

Stay tuned for updates on upcoming deals events!