Prime Big Deal Days 2026 FAQ: How to shop and when it ends

Prime Big Deal Days 2026 ends tonight at 11:59 p.m. PDT (2:59 a.m. EDT, Thursday, October 8), giving Prime members a last chance to shop deals on fall favorites, Halloween essentials, game-day gatherings, and holiday gifting across fashion, electronics, beauty, toys, home, and more.

Key takeaways

Prime Big Deal Days 2026 ends tonight at 11:59 p.m. PDT (2:59 a.m. EDT Thursday, October 8), after 48 hours of exclusive deals across more than 35 categories.
Today's Big Deals drop at midnight, 8 a.m., and 1 p.m. PDT (3 a.m., 11 a.m., and 4 p.m. EDT).
You’ll need to be a Prime member to access Prime Big Deal Days deals.

Looking for the best deals of the fall season? Prime Big Deal Days is Amazon’s annual two-day shopping event for Prime members, with exclusive savings across more than 35 categories—all with fast, free delivery. Here's everything you need to know.

What is Amazon’s Prime Big Deal Days?

Prime Big Deal Days is Amazon's fall shopping event, offering Prime members 48 hours of exclusive deals across more than 35 categories—from electronics, fashion, and home to toys, beauty, and everyday essentials. The event kicks off the fall season with deep discounts from top brands, trending new releases, and savings that build on Amazon's everyday low prices.

Is Prime Big Deal Days the same as Prime Day?

No. Prime Big Deal Days and Prime Day are separate events. Prime Big Deal Days is a two-day fall event, while Prime Day typically runs over four days in summer. Both offer millions of deals across top categories, but Prime Big Deal Days features seasonal savings on fall entertaining, Halloween, holiday gifting, and more.

When is Prime Big Deal Days 2026?

Prime Big Deal Days 2026 takes place October 6–7.

When does Prime Big Deal Days start?

Prime Big Deal Days 2026 lasts 48 hours. It started at 12:01 a.m. PDT on Tuesday, October 6 (3:01 a.m. EDT) and ends at 11:59 p.m. PDT on Wednesday, October 7 (2:59 a.m. EDT on Thursday, October 8).

What are Today's Big Deals?

New drops launch three times daily—at midnight, 8 a.m., and 1 p.m. PDT—from brands like Shark, Princess Polly, and Soundcore by ANKER. You'll also find first-time deals from brands new to Amazon alongside trending products and new releases across beauty, tech, kitchen, fashion, and home. Deals are available only while supplies last, so check back at each drop for the latest offers.

How do I find the best deals this Prime Big Deal Days?

Join Prime: You'll need a Prime membership to access Prime Big Deal Days deals. Sign up or start a free trial at amazon.com/prime.
Add items to your Wish List: Save items you're watching so you can quickly spot price drops and deal alerts when the event begins.
Download the Amazon app for quick access to the latest deals, customer support, and easy check-ins on your order status.
Shop Today's Big Deals: New drops launch three times daily at midnight, 8 a.m., and 1 p.m. PDT. Check back at each drop for the latest offers.
Let Alexa find deals for you: Check for deals on saved items, stay ahead of holiday drops, and get personalized recommendations. Learn more about Alexa for Shopping.
Check price history: Use the “Price History” link on any product detail page to see up to 365 days of pricing data—so you know you're getting the best value.
Browse the Amazon Holiday Shop: Explore curated gift collections, Top 100+ lists, and festive decor for the season.
Shop the Top 100+ Toys list: Amazon's expert-curated annual list features the season's most-wanted picks, organized by interest and age group.

What deals are available during Prime Big Deal Days 2026?

Prime members can shop hundreds of thousands of deals at 45% off or more from top brands like Sony, Tarte, and adidas—from fall fashion and Halloween prep to game day hosting, holiday gifting, and toys. Explore the full breakdown of what's on sale during Prime Big Deal Days 2026.

Are there early deals before Prime Big Deal Days?

Yes. Prime members can start saving before the event begins. Check out all the early Prime Big Deal Days deals available now.

Do I need to be a Prime member to shop Prime Big Deal Days?

Yes, you'll need a Prime membership to access deals during Prime Big Deal Days. Not a member yet? Join Prime or start a free trial to unlock all the savings, plus year-round benefits including fast, free delivery and streaming entertainment.

How much does Prime cost?

A Prime membership is $14.99 per month, or $139 per year. Amazon also offers discounted membership options providing the same benefits at only 50% of the cost:

Prime for Young Adults: Young adults ages 18–24 and higher education students can try Prime for Young Adults with a six-month trial, then pay $7.49 per month, or $69 per year. During Prime Big Deal Days, members can stack exclusive 5% cash back on top of eligible deals across beauty, apparel, PCs, electronics, and personal care.
Prime Access: Qualifying government-assistance recipients and income-verified customers can try Prime Access for 30 days before paying $6.99 per month.

How fast can I get my Prime Big Deal Days orders?

Prime members can get what they need at the speed they need it:

Same-Day or Next-Day Delivery: Millions of items are available for Same-Day Delivery in more than 10,000 cities and towns across the country.
1-hour and 3-hour delivery: Choose from more than 90,000 home essentials through Amazon's Same-Day Delivery network.
Prime Air and Amazon Now: Prime Air drone delivery can bring items in as fast as 30 minutes in select suburban areas. Amazon Now delivers fresh groceries, household items, and essentials in 30 minutes across dozens of U.S. cities.

Can I shop Prime Big Deal Days outside the U.S.?

Yes. Prime members in 22 countries can shop Prime Big Deal Days this season, including Australia, Austria, Belgium, Brazil, Canada, Colombia, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the United Kingdom, and the United States. Dates may vary by country.

We're updating this page throughout the event with new deal drops and details.

Next, take a behind-the-scenes look at how Amazon prepares for its biggest shopping events of the year.