How to design custom merch with Alexa for Shopping

Key takeaways

Alexa for Shopping has a new feature that lets you create custom designs for merch like T-shirts, sweatshirts, and water bottles by describing an idea in the Amazon Shopping app or on Amazon.com.
Customers can share designs with friends and family and order the same merch.
The feature provides inspiration throughout the design process, and Amazon handles the rest—from production through Merch on Demand to Prime-eligible delivery.

A group chat's funniest inside joke printed on a tumbler. Coordinating shirts for an upcoming family reunion. A beloved pet reimagined as a cartoon astronaut on a sweatshirt. These are the kinds of creations now possible by designing merch with Alexa for Shopping. Any idea can be transformed into a design you can share—no design skills required.

Designing merch with Alexa for Shopping uses AI to turn simple prompts into custom creations in seconds. Just describe what you want, and the feature instantly creates a design you can put on T-shirts, hoodies, tumblers, and other products available through Merch on Demand, Amazon's print-on-demand service. From there, Amazon handles production and delivery with Prime-eligible shipping.

How does designing merch with Alexa for Shopping work?

Getting started takes just a few clicks in the Amazon app or Amazon.com:

Open the Amazon Shopping app and tap the Alexa icon in the bottom right corner or search “customize” in the search bar and click the drop-down option to begin designing.
Describe your idea to get started. You can be as creative as you want—try prompts like, “make a design of a golden retriever as a 90s corporate lawyer at a disco.”
The feature generates your design in seconds. From there, you can edit the design by clicking on suggested actions in Alexa for Shopping or simply by typing your changes.
When you’re happy with the result, share your design with friends and family. Everyone can add it to their carts and check out like any other Amazon purchase.

The feature is designed to guide you through the process with helpful tips along the way, even if you don't know anything about graphic design—the feature handles the details to make sure your creation has vibrant colors and crisp resolution.

What kinds of products can you customize?

The feature works with a wide range of products, including:

Apparel: T-shirts, V-necks, long-sleeve shirts, polo shirts, quarter zips, jerseys, hoodies, sweatshirts, tank tops, and raglans
Drinkware: tumblers and water bottles

Amazon plans to add more product options over time.

What are some ideas for designing merch with Alexa for Shopping?

Not sure where to start? Here are a few ideas to spark your creativity:

Pet lovers: Turn your cat's signature nap pose into a cartoon on your morning tumbler or put your dog in a space suit on a T-shirt.
Personalized gifts: Design a one-of-a-kind creation for birthdays, anniversaries, or just because—no two gifts will ever be the same.
Group moments: Create matching shirts for family reunions, team outings, or friend trips.
Inside jokes: Put your group chat's most legendary moment on a hoodie.
Seasonal fun: Design custom gear for holidays, game day, summer vacations, or any occasion worth commemorating.

Can you share your designs with friends and family?

Sharing is built into the experience. You can send your design to friends and family through group texts, social media, or anywhere you can post a link.

How much does this feature cost, and how fast does it ship?

Designing merch with Alexa for Shopping is free; you only pay for the products you order. All custom products are made on demand and ship with Prime eligibility.

The feature is now available to all U.S. customers. Open the Amazon Shopping app, tap the Alexa icon to launch Alexa for Shopping, and start designing merch.

Next, learn about visual search features that help you quickly find what you’re looking for on Amazon.