Key takeaways
- Amazon’s price history feature gives customers transparency into 365 days of price history before they buy.
- Over 50 million customers have already used the feature to make more confident purchasing decisions.
- Customers can now see 30, 90, and 365 days of price history, offering more pricing insight than ever before.
- Price history is especially helpful for Amazon shoppers to track deals during events like Prime Day.
Amazon has always worked to offer low prices every day and continues to innovate to make shopping even easier. Now Alexa for Shopping, Amazon's agentic AI assistant for shopping, shows 30, 90, and 365 days of price history, so customers can feel confident they’re getting a great deal. Since launching in 2024, over 50 million customers have checked price history to make informed shopping decisions. With the average customer checking three times a month, price history has become a regular part of their shopping journey for everything from everyday essentials to bigger purchases.
How do you check price history with Alexa for Shopping?
There are two ways to access the feature:
Click the price history link directly on any product detail page (right next to the price).
Or, tap the Alexa for Shopping icon on any product detail page (bottom right corner in the Amazon Shopping app and top navigation bar on desktop), and ask: "Has this item been on sale in the past 30 days?" or "What's the price history?" or "Is this the lowest price recently?"
Price history is currently available to all customers in the U.S., UK, Canada, and India. 365-day price insights are now rolling out to customers in the U.S., UK, and India, with full availability in the coming weeks.
What can you learn from price history?
Everyday low prices have always been important to Amazon customers, and this feature makes it easier than ever to shop with confidence. Instead of wondering if a robot vacuum is a good deal or trying to guess if a winter coat is at its lowest price, price history brings that information directly to you.
Next, learn about other new Alexa for Shopping features like auto-buy, handwritten shopping list transcription, and personalized shopping guides.
How to use price history during Prime Day
During Prime Day, price history can help customers quickly understand whether a deal is lower than a product’s recent price. On eligible product detail pages, shoppers can review up to 365 days of price history, or ask Alexa for Shopping questions like “Is this the lowest price recently?” or “What’s the price history?” This can be especially useful when comparing limited-time deals, deciding whether to buy now, or checking whether a Prime Day price is lower than what the item typically costs. The feature gives shoppers more context before they purchase, helping them feel more confident that they are getting a strong deal during one of Amazon’s biggest savings events.
Trending news and stories
