Happening now: Save up to 30% through November 1 during Amazon’s Holiday Beauty Event 2026

Key takeaways

Amazon’s Holiday Beauty Event is now live through November 1.
48-hour flash deals rotate across top categories like skin care, hair care, makeup, and fragrance throughout the two-week event.
Prime members enjoy fast, free shipping on every order, as always.

Amazon’s Holiday Beauty Event is now live—and for the sixth year running, it’s bringing two weeks of thousands of deals across skin care, makeup, hair care, fragrance, men’s grooming, personal care, and wellness. Running through November 1, the event offers up to 30% off prestige brands and everyday beauty staples alike, plus a wide selection of curated gift sets and rotating flash deals—all with the fast, free shipping Prime members always enjoy.

As shoppers head into the holiday season, the event is one more way Amazon helps customers save money—making it easier to get more of what they want without stretching their budget.

With 48-hour flash deals rotating across top categories like skin care, hair care, makeup, and fragrance throughout the two-week event, there’s always a reason to come back and discover deeper savings.

All deals and availability are subject to change.

What are the flash deals during Amazon’s Holiday Beauty Event?

October 19–20: Up to 40% off Makeup
October 21–22: Up to 35% off Fragrance
October 23–24: Up to 40% off Health & Wellness
October 25–26: Up to 35% off Men’s Grooming
October 27–28: Up to 40% off Skin Care
October 29–30: Up to 40% off Hair Care
October 31–November 1: Up to 40% off Personal Care

What are the best deals from Amazon’s Holiday Beauty Event?

Here are 25 standout deals from this year’s event:

Plus, customers can shop hundreds of gift sets across beauty categories, including the Moroccanoil Holiday Essentials Gift Set, Milk Makeup Prime Time Travel Size Gift Set, LANEIGE Hydration Heroes Set, and Clarins Smooth & Glow Starter Set.

Not sure where to start? Alexa for Shopping uses what it knows about you and its product expertise to make finding and buying what you need more convenient. Try asking, “What is the best lipstick for my holiday party?” or “Help me find a holiday gift for my boyfriend who’s looking for a new fragrance”—and let Alexa handle the rest.

Holiday Beauty Event deals will be dropping throughout the two-week event—visit the Holiday Beauty Event page to score your favorites and discover new products.

Update: This article was originally published on October 14, 2026. It was updated on October 19, 2026 with shoppable deals.