Amazon’s Black Friday deals kicked off Friday, November 17, and the savings keep going through Cyber Monday. You can scope out new deal drops—including early deals—at Amazon's Holiday Shop.
This year’s Black Friday shopping event will give you more days to shop than last year, so get ready to save big. You’ll find some of the lowest prices of the year so far on select products from popular brands like YETI, Peloton, LEGO, Ruggable, and Lancôme.
New deals will drop as often as every five minutes during select periods throughout the events, so you should check our Black Friday and Cyber Monday shopping pages often to find new savings. Get live updates on deals.
We’ll also be sharing new deals during the first-ever Black Friday NFL game on Prime Video on November 24. You can tune in to catch deals from brands like TCL and Dyson as they pop up during the broadcast. Pre-game coverage starts at 1:30 p.m. EST before the New York Jets take on the Miami Dolphins.
You don’t have to be a Prime member to watch the Black Friday game, but you will need to sign up for an Amazon account to watch for free on any device from anywhere.
Ready to start planning your holiday shopping? Check out a preview of some of the top Black Friday deals you’ll find on Amazon this year.

45 of the best Amazon Black Friday Deals in 2023

Electronics and Amazon Devices

  • Save up to 70% on select Amazon devices and bundles including Echo Pop with free smart bulb bundles, Ring Video Doorbell with Echo Show 5 (3rd Gen) bundles, eero Pro 6E mesh Wi-Fi Systems, and Luna Gaming Controllers; and up to 50% on select new devices including Fire TV Stick 4K, Fire HD 10 Kids and Kids Pro tablets, Echo Pop Kids Marvel's Avengers, and Blink Outdoor 4 (4th Gen)
  • Save $100 on Sony ZV-1F Vlog Camera
  • Save up to 29% on select Kindle e-readers including Kindle Scribe, Kindle Paperwhite, Kindle Paperwhite for Kids, and Kindle (2022)


  • Save up to $400 on select De'Longhi coffee and espresso machines
  • Save up to 56% on select Shark robot vacuums and air purifiers
  • Save up to 46% on select Philips kitchen appliances
  • Save up to 44% on select Ninja kitchen appliances
  • Save up to 44% on select robot vacuums from iRobot
  • Save up to 42% on BISSELL Little Green, CrossWave, and HydroSteam vacuums
  • Save up to 37% on select KitchenAid mixers and kitchen appliances
  • Save up to 33% on select Le Creuset Dutch ovens and cookware
  • Save up to 30% on select Dyson vacuums and air purifiers (November 22-27)
  • Save 30% on Blake Lively’s Betty Buzz sparkling soda
  • Save up to 30% on select Amazon Basics Amazon-exclusive home, kitchen, and furniture products
  • Save 25% on Ruggable x Sarrah and Verena washable rugs
  • Save up to 25% on select Hydro Flask products
  • Save up to 20% on Blueland's Plastic-Free Dishwasher Tablets
  • Save up to 20% on select pre-owned and open box customer favorites in home, kitchen, electronics, and more from Amazon Warehouse.


  • Save up to 50% on select IT Cosmetics skincare and makeup
  • Save up to 43% on select Shark hair care products
  • Save up to 30% on select Lancôme makeup, skincare, and fragrance
  • Save up to 30% on select T3 hair dryers and flat irons
  • Save up to 30% on select Burt’s Bees skincare and gifts
  • Save up to 30% on select Murad Skincare
  • Save up to 21% on select Clarins skincare products
  • Save up to 20% on select Kérastase haircare


  • Save up to 30% on Peloton Bike, Bike Plus, Guide, accessories, and apparel


  • Save up to 30% on select Amazon-exclusive men’s, women’s, and kids’ fashion from Amazon Essentials and Simple Joys by Carter's

Toys and games

  • Save up to 50% on select NERF products
  • Save up to 30% on select LEGO sets and building toys from Magna-Tiles
  • Save up to 30% on select Barbie dolls and playsets
  • Save up to 30% on select Disney, Marvel, and Star Wars toys, apparel, bedding, and décor
  • Save up to 30% on games including Catan, UNO, and Taco Cat Goat Cheese Pizza


  • Try Amazon Music Unlimited: Customers who haven’t yet tried Amazon Music Unlimited can get three months free—with access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio. Or, with the purchase of select Amazon Echo devices, new Amazon Music Unlimited customers can get four months free.
  • Unlock early and ad-free podcasts with Wondery+: Podcast fans can listen to the hottest shows early and ad-free on Wondery+ with a $0.99/month promotion for three months. Enjoy exclusive content, participate in live stream events, and more. Wondery+ has podcasts for everyone—from SmartLess, Morbid, and Even the Rich to the new season of Dr. Death.
  • Save big on membership for Audible Premium Plus: Now through December 31, on Amazon and Audible, U.S. consumers who are not existing Audible members can get Audible Premium Plus for $5.95 a month for the first four months—60% off, then $14.95/mo. thereafter. Membership includes one credit a month, which you can use to choose anything from our expansive selection of new releases and best sellers, plus unlimited listening.


  • Save 30% or more with One Key member prices at Expedia
  • Save up to 25% when you Pay Now with Avis, 20% back in gift card
  • Save up to 35% when you Pay Now at Budget, 15% back in gift card
  • 35% off Carnival cruise rates, onboard credit, and reduced deposits from $50 per person
  • 20% off two+ night length of stays with Choice Hotels
  • Save 25% on a 3-Park, 5-night Vacation Package at Universal Parks (restrictions apply)
  • For a limited time, children ages 3 through 9 can visit the Disneyland Resort for as low as $50 per child per day for a 1-Park ticket. Valid January 8, 2024 through March 10, 2024.
  • Save 20% off select IHG hotels
  • Book select domestic, one-way flights with American Airlines for under $100
Now that you’ve got a head start on the deals, get a little gifting inspiration from curated collections like the Top 100-ish Gifts and Customers’ Most-Loved gifts. You can also find top picks from influencers, other customers, and brands on Inspire on the Amazon Shopping app and Shop by Interest. If you’re looking to support small businesses while you check off your holiday shopping list, look no further than the Small Business storefront and the Small Business Gift Guide.

Get the most of the holiday season with Prime

Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members in 25 countries around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast, free delivery. In the U.S., anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible and enjoy Prime Video, Amazon Music, Prime Gaming, RxPass, Grubhub+, Amazon Photos, Prime exclusive deals, and more. Additionally, college students can try Prime Student with a six-month trial, then just pay $7.49 per month, or $69 per year. Qualifying government assistance recipients can get Prime Access for $6.99 per month. Learn more about Prime, including discounted memberships.

Get a sneak peek at additional deals and tips to shop and save all season long: