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The annual Consumer Electronics Show (CES) has kicked off once again in Las Vegas—giving companies a chance to showcase their newest products and innovations to visitors from across the world. CES 2024 is another busy one for Amazon—with a newly-announced global partnership with Panasonic, a live demonstration of in-vehicle generative artificial intelligence (AI) capabilities with BMW, support for Matter Casting for Fire TV and Echo Show 15 devices, the latest generation of the Zoox robotaxi on display, and Siemens' integration of AWS generative AI technology, Amazon Bedrock.
Here’s a look at this year’s announcements and on-site demonstrations.