Updates from Amazon Upfront 2024: The biggest entertainment announcements from Prime Video

Written by Amazon Staff
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Updates from Amazon Upfront 2024: The biggest entertainment announcements from Prime Video

Discover the top announcements around new series, films, and sports coming to Prime Video during Amazon's first Upfront presentation.

Recent updates

We'll be coming to you live from Pier 36 in New York City, home of Amazon's first-ever upfront presentation.

Amazon will announce the top new entertainment offerings coming in 2024 and 2025, so bookmark this page and come back for live updates soon. You can also watch the live presentation here.


The day is here

For the first time, Amazon is presenting during Upfronts week, when major TV players share their programming plans for the upcoming season.

The show will begin soon. Follow along with us as we cover the exciting updates in real time.


Welcome to the stage, 16-time Grammy Award winning singer-songwriter, Alicia Keys

Alicia Keys is also a philanthropist and founder of Keys Soulcare, sold exclusively on Amazon, and the creator and composer of the 13-time Tony nominated new Broadway musical, Hell's Kitchen.

She shares how much she loves working with Amazon and Amazon Music before launching into a high-energy mashup of her hits.


Paul Kotas, senior vice president of Amazon Ads, kicks us off with an intro to ad-supported Prime Video

“Today is all about bringing together the vast reach of Prime Video, with ad tech that leverages Amazon’s billions of customer signals," said Kotas.

"It’s about delivering relevant advertising to over 200 million customers. It’s about directly measuring outcomes from the very top of the funnel to the very bottom—for all brands, and not just those in our stores.”


Mike Hopkins, senior vice president and head of Prime Video and Amazon MGM Studios, on the power of Prime Video

“No one else can reach the number of customers with premium entertainment that we can. And our audience is not just a number on a page. We know them and we want to help you get to know them, too. They're highly engaged viewers who are passionate about the deep and broad selection of programming we deliver including live sports, series, and films.”


Some fast facts about two recent original hits you've probably heard of


In addition to our expansive slate of original series and films, we offer...

  1. An enormous library of sought-after series and films across every genre, including new releases such as Oppenheimer, Gladiator 2, Challengers, and American Fiction.
  2. Access to more than 500 FAST Channels, along with the industry's largest selection of partner streaming services. 135 are in the U.S. alone, including Max, Crunchyroll, and Paramount+.
  3. The largest selection of movies and TV shows to rent or buy.

...all available on a single app.


Jennifer Salke, head of Amazon MGM Studios, takes the stage

MGM has been around for a hundred years. What happens when it joins forces with Amazon?

“Welcome to the next hundred years of Amazon MGM Studios," said Salke. "Only Amazon has the ability to dive into IP and spark new obsessions across books, podcasts, music, fashion, and games. No other studio offers creators so many ways to engage with an audience. And this has made Amazon MGM Studios the home for talent.”

With that, we have our some series and film announcements...


Series order: Tomb Raider

Speaking of IP, we've ordered the epic globe-trotting series Tomb Raider from gifted Emmy-Award winner Phoebe Waller-Bridge and the team at Crystal Dynamics.


Series order: Noir with Nicolas Cage

Noir is a live-action series based on the Marvel comic book character Spider-man Noir, from the fantastic creative team led by Phil Lord, Chris Miller, and Amy Pascal, the producers of Spider-man: Into the Spider-verse.


Season Two series return: Mr. & Mrs. Smith

Mr. & Mrs. Smith, from multi-hyphenate Donald Glover, has been picked up for a second season. Watch the cast interview from Season One.


Film sequel: Road House

Jake Gyllenhaal joins Salke to discuss the worldwide success of this cult classic reimagining. Learn more and how to watch the first Road House movie.

Viewers, get ready for another knock-down, drag-out round in the sequel.


Alan Ritchson, star of Reacher, based on the novels by Lee Child, joins the stage

Salke asks Ritchson what's the most gratifying part of bringing such a beloved character to life.

"It was really important to me to honor the character of Reacher that Lee Child created and the diehard group of Reacher lovers. Over 100 million copies of Jack Reacher books have sold globally. I think, I hope, we've done a good job in the show of listening to that core audience and authentically representing Reacher in their eyes," said Ritchson.

Ritchson is also developing another project with Amazon—a holiday movie.


Film: Man with a Bag

Coming in 2025, Man with a Bag is an adventurous family, holiday comedy co-starring Arnold Schwarzenegger. Santa's magic bag is stolen and he must use the naughty list to track down the thief.

Mixing holiday magic from classic movies with the rush of an entertaining heist flick, it's a fun story that will bring everyone together.


Series: Cross

Aldis Hodge is now here to share another thrilling adaptation, Cross, based on the Alex Cross book series.

Cross premieres this fall, with Season Two already in the works.


Watch the first-look teaser for Cross:

Cross - Official Teaser | Prime Video


Other new action films and series coming soon

  • Play Dirty, a film starring Mark Wahlberg
  • On Call, a procedural from Dick Wolf's Wolf Entertainment
  • Heads Of State, a film starring Idris Elba, John Cena, and Priyanka Chopra-Jonas

Everyone loves the rush of pulse-pounding action, but we also know viewers need comedy

This next project features some comedy legends.


Film: You're Cordially Invited

will ferrell and reese witherspoon in you're cordially invited new prime video movie

Reese Witherspoon and Will Ferrell introduce this new comedy film in which a woman (Witherspoon) planning her sister's perfect wedding and the father (Ferrell) of a young bride-to-be find out they're double booked for weddings at a remote resort off the Georgia coast.

You're Cordially Invited premieres January 30.


Watch the first-look teaser for You're Cordially Invited:

You're Cordially Invited - Official Teaser | Prime Video


Other new comedy films and series coming soon

  • The Pick Up, a heist film starring Eddie Murphy, Keke Palmer, Pete Davidson, and Eva Longoria
  • The Pradeeps of Pittsburgh, a family comedy series from Vijal Patel and Michael Showalter
  • Jackpot, an action-comedy film starring John Cena, Awkwafina, and Simu Liu, and directed by Paul Feig

Untitled series: Starring Octavia Spencer and Hannah Waddingham

Oscar winner Octavia Spencer and Emmy winner Hannah Waddingham are here to share details: The series is an action-drama-comedy with the international scope of Jack Ryan, and the heart and humor of Thelma and Louise. A two-hander about two best friends, who know everything about each other...except one of them turns out to be an international assassin.

Production starts later this year.


Author Jenny Han and the stars of The Summer I Turned Pretty, Lola Tung, Christopher Briney, and Gavin Casalegno, take the stage next

The Summer I Turned Pretty was the biggest series among young adult women on Prime Video in the U.S. last year.

"This feels like the right place to share that we've been very busy filming Season Three!" said Tung.


Season Three series return: The Summer I Turned Pretty

Han, the showrunner, will be directing her first episode this season, which is coming in summer 2025.

It will also be a supersized season, with 11 episodes. Learn more about the new season.


Unscripted content

Did you know? Prime Video is home to shows like Pop Culture Jeopardy, Buy It Now, and Are You Smarter Than A Celebrity, which is hosted by Travis Kelce and launches later this year.


Series: The 1% Club

We're launching our first game show starting next week. The 1% Club is hosted by the incredibly talented Patton Oswalt.


We're currently working on the biggest, most ambitious unscripted series ever

With Beast Games, with Jimmy Donaldson, also known as MrBeast.

The YouTube sensation has over 255 million YouTube subscribers and over 47 billion views.


We're moving on to fantasy and sci-fi

Three series—The Wheel of Time, Gen-V, and The Boys—all return with new seasons in the coming year.


Season Five series return: The Boys

The superpowered smash hit with a growing fan base has been picked up for a fifth season. Learn more.


The Lord of the Rings: The Rings of Power has been our most ambitious fantasy undertaking and greatest world-building feat

An impassioned global fanbase has been the lifeblood of this show.

The Season One premiere was Prime Video's most watched ever, with more than 100 million viewers. Season Two will debut on Prime Video on August 29. Learn more.


Watch the exclusive sneak peek for The Lord of the Rings: The Rings of Power:

The Lord of the Rings: The Rings of Power Season 2


Keke Palmer joins us to share how Amazon connects customers through audio, gaming, retail, and more

Palmer is the star of Prime Video's upcoming movie The Pickup and host of Wondery's hit podcast Baby, This is Keke Palmer.


To talk about our investment in sports, we have vice president and global head of sports for Prime Video, Jay Marine, up next

"We’re committed to bringing the very best in live sports to Prime customers. Because nothing drives more passion and excitement, and nothing drives bigger appointment viewing, than sports," said Marine.

"And here at Amazon, we combine the huge reach and passionate fan base that you get with live sports, with the intelligence of consumer insights and ad innovations—in a way that no linear broadcaster can."


The third season of the hugely popular Thursday Night Football returns September 12 with the Buffalo Bills vs. the Miami Dolphins

Prime Video will also continue our Black Friday Football tradition next season, plus, present our first-ever NFL playoff game, with an exclusive wild-card matchup in January.


We're also continuing our commitment to women's sports, partnering with the National Women's Soccer League (NWSL) and the WNBA

We're proud to be home of Caitlin Clark's first WNBA home game on May 16, exclusively on Prime Video.

See the 2024 NWSL schedule

See the 2024 WNBA schedule


New: NASCAR is coming to Prime Video in 2025

Prime Video will stream NASCAR's iconic Coca-Cola 600 in Charlotte on Memorial Day weekend next year.


More on NASCAR soon. But first...

Thursday Night Football's Charissa Thompson, Ryan Fitzpatrick, and Tony Gonzalez come out to share their excitement about the 2024-2025 season, highlight some of the talent, and talk tentpole matchups.


NASCAR Hall of Famer Dale Earnhardt, Jr. is announced as the newest on-air analyst

Earnhardt, Jr. will also be executive producing a documentary feature film about his father, Dale Earnhardt, Sr.


Speaking of sports legends, Roger Federer is the subject of a new documentary

Federer: Twelve Final Days, a feature-length documentary chronicling the final 12 days of Roger Federer’s professional tennis career, premieres June 20.

Federer: Twelve Final Days


To wrap things up, some folks from the ads business present some key stats and news

Tanner Elton is the Amazon Ads VP of US ad sales and Sarah Iooss is the director of U.S. agency development and Twitch.


Across our entire streaming TV offering...

We engage with 175 million users.


And unlike other services, our users also engage with us on devices, music, podcasts, live streaming, live events, and retail

That makes Amazon uniquely positioned to do things like build for our gaming communities on Twitch, or put on livestreamed concerts for music lovers through Amazon Music Live, which is coming back after Thursday Night Football this fall.


Vice president of global ad sales, Alan Moss, concludes with words about the Prime Video experience

At Amazon, we like to deliver for all of our customers.

Moss thanks the media and advertisers who attended the presentation today.


Salke returns to the stage holding a chihuahua in her arms

Reese Witherspoon—in hot pink—appears. "Did you find my dog?"


Moss drops his pen amidst all the excitement

It's the perfect opportunity for Witherspoon to demonstrate Elle Woods' signature bend and snap move. Then, she shares a final surprise announcement.


Series: Elle

"Before she became the most famous Gemini vegetarian to graduate from Harvard Law School, she was just a regular ‘90s high school girl. And thanks to Amazon and Hello Sunshine, all of you are going to get to know her, next year on Prime Video. I’m so excited," said Witherspoon.

Cannons shoot pink confetti as the song "Perfect Day" plays.


Thanks for tuning in to Amazon Upfront 2024.

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