Prime Day 2023 is in full swing! Get the latest deals, tips, and live updates here.
It’s official: Amazon’s 2023 Prime Day event will kick off July 11 at 3 a.m. EDT and run through July 12.
Prime members can save big on popular brands like Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, and Sony, and save on new Amazon-exclusive deals from D’Amelio Footwear, OPI, and Alo Yoga. Plus, members will get exclusive access to Amazon’s lowest prices so far this year on select products from a variety of brands like Bose, Hey Dude, and Theragun. This Prime Day, members in the U.S. can also shop more deals on small business products than ever before.
New deals will drop every 30 minutes during select periods throughout the event, with deep discounts on products from the hottest brands. We're also offering early deals you can shop now.
Keep reading for a list of tips to prepare for Prime Day, then make sure you’ve joined Prime or started a free trial to participate in this year’s event and get the most out of Amazon.
