Key takeaways
- During the most recent Prime Day, more than 80% of deals were at Amazon’s lowest price of the year so far, with hundreds of thousands discounted by 40% or more.
- Amazon validates every deal against a verified strikethrough price—either the suggested retail price or what customers have recently paid on Amazon—a level of rigor that sets Amazon’s savings apart.
- But you don’t have to take our word for it. Amazon's price history tool shows up to 365 days of pricing data, and more than 50 million customers have used it to shop with confidence.
If you've ever seen a deal on Amazon and wondered whether it’s actually a good price—or whether the discounts during shopping events like Prime Day, Black Friday, and Cyber Monday are legit—you don’t have to guess. Amazon gives you the data and tools to check for yourself.
What makes a deal on Amazon a good deal?
During the most recent Prime Day, more than 80% of deals were at Amazon's lowest price of the year so far, with hundreds of thousands of items discounted by 40% or more across electronics, home, beauty, fitness, everyday essentials, and more.
Amazon validates the savings claims on deals against a verified strike-through price: either a List Price, which reflects the suggested retail price, or a Typical Price, which reflects what customers have recently paid on Amazon. This ensures the savings you see are genuine and lets you shop with confidence. That rigor sets Amazon's savings apart, particularly when reference prices are calculated and verified differently across retailers.
How can I check for myself?
Amazon makes it easy to see how good a price is before you buy. On search results and product pages, you can see at a glance when an item is at its 30-day, 90-day, or 365-day low.
Want to look deeper? Price history shows up to 365 days of pricing data, so you can see what an item has cost over the past year and check for yourself how the current price compares. During shopping events like Prime Day, that added transparency makes it easy to see just how good a deal really is.
How do I find the best deals on Amazon?
Alexa for Shopping can help you find the best deals and discover products you’ll love across Amazon.com, the Amazon Shopping app, and Alexa-enabled devices:
- Deal and price alerts: Create alerts for specific needs—like “Alert me to deals on headphones with noise cancellation”—and get daily updates when new matching deals become available. Or set a target price on a specific item and get notified when the price drops.
- Auto-buy: Ask Alexa for Shopping to “Purchase this t-shirt when it’s $15 or less,” and Alexa will automatically buy it when it hits your target price. You’ll get a notification when the purchase is made.
- Price History: You can also ask Alexa for Shopping questions like “What's the price history?” without leaving the product page.
Shopping events like Prime Day, Black Friday, and Cyber Monday aren’t the only time to save. Amazon offers everyday low prices across the store, with savings events throughout the year offering even deeper discounts. Set up a price alert through the Amazon app or Alexa for Shopping and we’ll let you know when the price drops on something you’ve had your eye on. With validated savings and tools to see for yourself how good a deal really is, you can spend less time searching and shop with confidence.
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