Amazon Store

The acceleration of independent sellers in our store is a fascinating story. Much of the growth of sellers in the Amazon Store is due to the success of small and medium businesses.

Amazon has invested tens of billions of dollars in infrastructure and built hundreds of tools to help independent sellers succeed in our store. That includes openly sharing data analytics that help independent sellers reach customers.

While Amazon is a large company, we operate in big, competitive, and highly fragmented global markets. In fact, we have bigger retail competitors in every country we serve.

From Amazon Fashion and Prime Wardrobe, to automotive supplies and handmade art, we offer customers a vast selection of products and services to choose from, with delivery options that meet their needs.

Introduced in 2005 as a membership program built on the foundation of unlimited fast, free shipping, Prime membership in the U.S. now includes benefits like free one-day delivery, Prime Video, Amazon Music, free two-hour grocery delivery, Prime Reading, Prime Gaming, Amazon Photos, Prime Wardrobe, exclusive savings, early access to deals, and so much more.

We reimagine music listening by enabling customers to unlock millions of songs and thousands of curated playlists, stations, and podcasts. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more.

Amazon Go offers delicious ready-to-eat breakfast, lunch, and snack options made by our chefs, favorite local kitchens and bakeries, and national brands. With our Just Walk Out Shopping experience, you’ll never have to wait in line. No lines, no checkout. (No, seriously.)

Amazon Go Grocery is the first grocery store to offer Just Walk Out Shopping—come in, take what you want, and just walk out. Amazon Go Grocery offers everything you’d want from a neighborhood grocery store—from fresh produce, meat, and seafood to bakery items and household essentials—plus easy-to-make dinner options.

Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online. Amazon Fresh offers consistently low prices and free same-day delivery and pick-up for Prime members.

Whole Foods Market has been the world’s leading natural and organic foods retailer for 40 years. As the first national certified organic grocer, Whole Foods Market has more than 500 stores in the United States, Canada and the United Kingdom.

Amazon Style is our first-ever physical apparel store. It offers a personalized and convenient shopping experience that's focused on helping customers discover great looks.