Amazon launches Prime in South Africa

Key takeaways

Prime members in South Africa will have access to benefits including unlimited fast, free delivery and access to Prime Video.
For the very first time, Prime Day is coming to South Africa from June 23 through June 29.
Customers can sign up now for a free 30-day trial or get a local Amazon Prime membership for R59 a month or R399 a year.

Amazon has announced the launch of Amazon Prime in South Africa, the membership program that provides an unparalleled combination of unlimited free delivery, savings, and entertainment benefits all in one.

Already enjoyed around the world by members in 26 other countries, Prime benefits include unlimited free Same-Day and Next-Day Delivery with no minimum spend; exclusive access to Prime Day, Amazon’s annual global shopping event, and early access to great deals; access to popular award-winning international movies and series on Prime Video; and free gaming with Amazon Luna, with a free (monthly) Twitch channel subscription.

"We are thrilled to offer South African customers world-class shopping and entertainment benefits in a single membership through Amazon Prime," said Robert Koen, managing director, Sub-Saharan Africa, Amazon.

"Since launching Amazon in South Africa two years ago, we have built a store our customers love, with a great selection of local and international products backed by a reliable delivery experience. Launching Prime is the next exciting milestone on our journey in the country, deepening our commitment to becoming a meaningful part of South Africans' daily lives by offering even more convenience, savings, and entertainment."

Three Amazon boxes with a blue background.

How much does Amazon Prime cost in South Africa?

Customers can sign up for Prime at www.amazon.co.za/prime for a 30-day free trial and then join for a monthly fee of R59 ($3.60) or annual fee of R399 ($24), an annual saving of R309 ($19) or 44%. For ease of payment, Amazon.co.za customers can conveniently pay online using their South African debit or credit card.

What are the benefits of Amazon Prime in South Africa?

Fast, free delivery: Amazon Prime members will get fast, free delivery of Prime eligible items across a wide range of categories including everyday essentials, groceries, electronics, home, sporting gear, and kitchen including:
- Unlimited free Same-Day Delivery on all orders placed before midday in Cape Town, Johannesburg, and Pretoria with no minimum spend.
- Unlimited free Next-Day Delivery with no minimum spend.
Prime Video: Amazon Prime members will have access to unlimited streaming of award-winning exclusive Amazon Originals and international licensed movies and series. Prime members will be able to enjoy series including Reacher, Duplicity, and The Summer I Turned Pretty, and great local content like Rise: The Siya Kolisi Story.
Prime exclusive savings and events
- Exclusive events: On June 23 through June 29, 2026, Amazon Prime members will enjoy exclusive access to Prime Day, Amazon’s flagship annual global shopping event, only for Prime members.
- Exclusive deals and savings: Amazon Prime members will enjoy exclusive deals and discounts on thousands of items.
- Early access: Amazon Prime members also get to enjoy early access to special deals on the brands they love during deal events like Black Friday.
Amazon Luna: Amazon Prime members can enjoy access to free cloud gaming, enabling them to stream some of the most-loved games including Hogwarts Legacy, Indiana Jonesandthe Great Circle, and Fortnite on any device. Prime members also have access to free, downloadable PC games each month, and a free (monthly) Twitch channel subscription, which they can use to subscribe to and support their favorite Twitch streamer.

Jamil Ghani, vice president, Amazon Prime says, "We've seen first-hand how Prime transforms the way members shop and enjoy entertainment around the world – from India to Brazil, Egypt to Australia. In every new country we've launched, Prime has become an indispensable part of members’ daily lives, saving them time and money while connecting them to world-class entertainment.

"Today, we're thrilled to bring that same promise to South Africa. We look forward to delivering disproportionate value when South African customers experience Prime’s convenience, value, and entertainment—and we're only getting started."

To sign up for a free 30-day trial and to learn more about Amazon Prime, customers can visit amazon.co.za/prime.

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