7 easy ways to support small businesses in Amazon’s store this holiday season

New deals from small businesses will drop regularly on amazon.com/smallbusinessdeals helping shoppers save big while “supporting small” this season. For those looking to support small businesses, customers will find more deals on small-business products than ever before, including items from Caraway, PuffCuff, Thames & Kosmos, Blueland, and FaceTory.

All year long, customers can discover and shop incredible gifts from small businesses—including from Black-owned, women-owned, military family-owned, Hispanic-owned, Asian & Pacific Islander-owned, and LGBTQIA-owned businesses—at amazon.com/supportsmall.

There’s something for everyone, in every price range, with curated selections like Black-owned, Women-owned, Under $50, Under $25, Toys & Games, Beauty, Fashion, and Home & Kitchen. With everything from a candle for the “boy mom” in your life, to interactive sing-along books designed for your little ones, there's so much to discover from small businesses in Amazon’s store.

Available for the first time during holiday shopping, the new Small Business Search filter makes shopping small easier than ever by allowing customers to search for products from eligible small businesses in Amazon’s store. Use the store search bar or navigation menu to find what you’re looking for, then scroll down and select the Small Business filter below the Business Type category.

While browsing Amazon’s store, customers can look for the Small Business badge on eligible product detail pages to easily know if a product is sold by a small business.

Featuring gift picks for friends, family, and the community of people you hold in your heart all year long, most items in this year’s Oprah’s Favorite Things holiday gift list have been selected from inspiring small businesses in Amazon’s store. For the ninth year in a row, these curated items will be available for purchase in the Oprah’s Favorite Things gift guide exclusively in Amazon’s store at amazon.com/oprah, as well as via the Amazon shopping app to conveniently shop anytime, anywhere.

Discover Hailee Steinfeld’s holiday favorites from small businesses and entrepreneurs in Amazon’s store by shopping her Small Business Holiday Gift Guide, curated by the Oscar-nominated actress and singer herself. Whether you’re looking for the perfect gift for your loved ones, or hoping to support local brands, Hailee has teamed up with Amazon to make it easy to shop incredible products from small businesses all in one place. From beauty, fashion, and home & kitchen items, Hailee’s gift guide has everything you need this holiday season—including Sweet Water Décor Mugs, Softies Loungewear, L’Ange Hair blowdryers, TERMINAL B candles, and Ghia holiday aperitifs.