Introducing Alexa+, the next generation of Alexa
Powered by generative AI, Alexa+ is your personal AI assistant that gets things done—she’s smarter, more conversational, more capable, and free with Prime.
Alexa+ Spotlight
Powered by generative AI, the smarter, more conversational Alexa can take care of tasks for you—and is genuinely Japanese.
Five new products purpose-built for the home, powered by the latest Alexa, that help make daily life easier.
Alexa intelligently picks the photos worth seeing from Amazon Photos, keeps them current, and makes any moment easy to find, relive, and share.
All-new premium design with the best screen ever on an Echo Show, three new Screen Styles to make it your own, and Fire TV built in.
The Echo speaker lineup gets an upgrade—Echo Dot is more capable than ever with a built-in smart home hub, while a new Echo Studio gains a camera that lets Alexa+ see and help.
The all-new Echo Time is a smart alarm clock with hundreds of customizable clock faces, smart alarms, and a beautiful adaptive display.
A new way to view your home and property, inside and out, with every connected device right where it actually is.
Bee expands its ambient AI family with two personal AI devices designed to remember the moments that matter most, plus new integrations with Alexa+ and Amazon.com.
An all-new lineup of tablets with world-class hardware, personalized intelligence from Alexa+, and full Google Play Store access.
New software updates introduce smarter search that understands more complex questions, a dedicated Alexa+ hub, and an upgraded Fire TV mobile app.
Alexa+ is a Prime benefit, giving members a powerful AI assistant accessible by voice, browser, and the Alexa app for no additional cost.
Alexa+ is now included for free on compatible Fire TV devices, bringing conversational search and smart home controls.
Alexa+ is our next-generation AI assistant that gets things done—it solves daily problems, keeps you entertained, helps you stay connected, and can converse about virtually any topic.
With the launch of Get Blue, Amazon customers can turn everyday moments into safe water access—just ask Alexa+, stream a playlist, or shop the new storefront.
The redesigned Fire TV experience debuted alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
Amazon’s smart home control panel now features a redesigned interface with deeper customization, and device controls.
More from Alexa+
New Sleep Studio feature makes Echo Dot Kids the ideal device for families, with curated sleep content, automated routines, and full parental controls.
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AI is transforming every customer experience and industry—and Amazon is building it into everything we do. From agentic AI that helps customers shop, plan, and get things done through Alexa+, to the foundation models and infrastructure powering hundreds of thousands of enterprise customers on AWS, to the AI-driven robotics optimizing our fulfillment network, we're focused on practical AI that works at scale.
