Iconic play-by-play announcer Al Michaels and Emmy-winning analyst Kirk Herbstreit have joined Prime Video to call its exclusive coverage of NFL Thursday Night Football. The inaugural season of the historic 11-year agreement kicks off Thursday, September 15.

The recipient of a Lifetime Achievement Emmy Award in 2011, Michaels recently completed his record 36th campaign as the play-by-play announcer of the NFL in prime time. Michaels called his 11th Super Bowl in February, matching the most ever for a television commentator.

Herbstreit has served as the lead college football analyst for ESPN since 1996. In that time, he established himself as a preeminent voice in the sport, garnering 14 Sports Emmys for his work as both a live event analyst on ABC’s Saturday Night Football as well as a studio analyst on ESPN’s College GameDay.

Fred Gaudelli, a 24-time Emmy-winning producer, will also join Prime Video as executive producer of Thursday Night Football. Gaudelli will lead the Thursday Night Football production on-site each week, as part of a collaboration with NBC Sports, continuing a storied career with his 33rd season as the lead producer for the NFL in prime time. Gaudelli, who produced his seventh Super Bowl in February, will continue on NBC Sports’ executive team and will serve as a key contributor to NBC Sunday Night Football’s editorial and production efforts.

“Over the last 36 seasons, I’ve been at the mic describing some of the most magical moments and games in NFL history and am looking forward to many more,” said Michaels. “This is the new frontier in sports television and to be a part of the launch at this point in my career is both exciting and stimulating. The NFL is the king of unscripted television and I’m looking forward to joining Kirk to bring fans more dramatic episodes on Thursday nights this fall.”

“I’m thrilled to be a part of Prime Video’s game-changing Thursday Night Football telecasts, and it’s an honor to join the booth alongside Al,” said Herbstreit. “Together, we will build the next generation of NFL programming. I’m proud to be part of the Amazon team and can’t wait to get started.”

“Al and I have had a great run for 21 years and I’m thrilled to extend our relationship and welcome Kirk Herbstreit,” said Gaudelli.

“Al and Kirk bring unparalleled experience to our Thursday Night Football game telecasts, as we kick off our groundbreaking new agreement with the NFL,” said Marie Donoghue, vice president, Global Sports Video, Amazon. “Having these two legends in the booth, with the best game producer in the business, Fred Gaudelli, will help make Thursday night the most exciting football night of the week.”

When TNF returns, Prime Video will become the first streaming service to air a season-long exclusive national broadcast package with the NFL. The 11-year deal includes 15 regular-season games and one preseason game per year, with Prime Video also delivering new pregame, halftime, and postgame shows as well as fan-favorite interactive features like X-Ray and Next Gen Stats powered by AWS. Prime Video and the NFL will continue to collaborate on exclusive NFL content and enhanced fan-viewing experiences around Thursday Night Football, with more to come. See the latest information regarding TNF on Prime Video.