15 tips to get the most out of shopping on Amazon

Prime delivers value for members through world-class customer service, exclusive savings, expansive selection, convenience, and quality digital entertainment for just $14.99 per month or $139 per year. In the U.S. that includes free, fast delivery on millions of items—including prescription medication, ultrafast grocery delivery and pickup; unlimited streaming of movies and series like The Lord of the Rings: The Rings of Power and live sports like Thursday Night Football with Prime Video; ad-free listening of 2 million songs, thousands of stations and playlists, and thousands of podcasts with Amazon Music; free games with Prime Gaming; more than 3,000 books and magazines with Prime Reading; unlimited photo storage with Amazon Photos; and incredible savings with Prime Day. Members can also enjoy a free, one-year Grubhub+ membership trial valued at $9.99 per month—at no added cost to their Prime membership for the first 12 months. Anyone can join Prime or start a free 30-day trial atamazon.com/prime.

New this year, customers can look for the Small Business badge to easily identify and shop products from small businesses in Amazon’s store. Customers can continue to discover a variety of unique gift selections from small businesses—including from Black-owned, woman-owned, and military family-owned—at amazon.com/supportsmall. We also offer the option to shop by region. Additionally, handcrafted items from small businesses are available on Amazon Handmade, and innovative ideas from small brands are available on Amazon Launchpad every day.

All season long, including on Small Business Saturday, customers can explore incredible gift ideas in the Small Business Gift Guide, which features curated selections like Not-So-Boring Stocking Stuffers, Treat Yourself, Under $50, and more.

More than half of all products purchased in Amazon’s store are sold by independent selling partners, most of which are small and medium-sized businesses. There’s no better time than now to shop small!

Customers can enjoy a 360-degree view of products, real-time tracking and delivery updates, and even get alerts when their saved items go on sale by using the Amazon app. Learn more.

Customers can add to shopping lists, ask for product recommendations, and track deliveries, all by asking Alexa. To shop the latest deals, simply ask, "Alexa, what are my deals?"

Visit amazon.com/espanol or use the Amazon app to shop Amazon's incredible deals and gift guides and place orders in Spanish. Amazon.com in Spanish gives customers the same convenient shopping experience in Spanish on any device.

Customers can shop at Amazon Style, Amazon’s first physical store for men’s and women’s clothing, shoes, and accessories. And at Amazon Go stores, customers can quickly pick up delicious, grab-and-go food and beverage items—with no lines and no checkout. To find a wide assortment of favorite national brands and high-quality produce, meat, and seafood at consistently low prices, customers can shop at an Amazon Fresh grocery store or online. Find a store near you.

Use Subscribe and Save for savings on repeat purchases, including everything from everyday essentials for the home to pet supplies and other products you'll need throughout the year.

Amazon Reload is a fast and easy way for customers to add funds directly to their Amazon Gift Card balance with a credit, debit, or prepaid card. Plus, now through December 31, customers using Amazon Reload for the first time to add funds to their Amazon Gift Card balance will receive an added bonus when they reload $100 or more.

Watch Amazon Live for gift guides, inspiration, and live demonstrations. Shop alongside celebrities and hundreds of influencers as they share trends and their favorite gift ideas across Beauty, Fashion, Electronics, Home, and more. Viewers can ask questions via live chat and can easily shop the products featured through a carousel that updates in real time. Watch Amazon Live on your browser or download the Amazon Live Shopping app on Fire TV.

Shop Amazon Best Sellers to find products that are popular and trending with customers, visit our #FoundItOnAmazon page to see what influencers are purchasing on Amazon, or check out our Internet Famous page, where customers can shop a curated selection of top-trending products on social media and discover brands across multiple categories while engaging with their favorite influencers.

Amazon Access is a new one-stop-shop for customers to explore programs, discounts, and features that make shopping on Amazon even easier and more affordable. Here, customers will find information on options like payment with SNAP EBT, Amazon Layaway, and more. Key among the programs featured in the hub is Prime Access, Prime’s discounted membership program for qualifying government assistance recipients in the U.S. With Prime Access, eligible customers get all of Prime’s exclusive benefits, savings, and perks at just $6.99 a month—more than 50% off the cost of a full-priced membership.

Prime members in more than 5,000 cities and towns have access to two-hour grocery delivery on more than 170,000 products from Whole Foods Market and Amazon Fresh. With Amazon Fresh, Prime members get free two-hour delivery, in-store discounts, plus free pickup at select Amazon Fresh stores. Prime members can also find toys, gifts, household products, everyday essentials, electronics, Amazon devices, and more on Amazon Fresh. Prime members also get free pickup and in-store discounts at Whole Foods Market nationwide, plus exclusive deals, added discounts on sale items, and 5% back with the Amazon Prime Rewards Visa card.

Browse the absurdly great deals and shenanigans at Woot!, Amazon's daily deal site where you can save on computers, electronics, home and kitchen supplies, sporting goods, and much more. Plus, Prime members get free standard shipping and monthly exclusive deals. Oh, and we tell jokes—some of them are actually pretty good.

Customers can shop with peace of mind knowing that we stand behind the products sold in our stores with the A-to-z Guarantee. Amazon’s protection applies to products purchased in our stores worldwide, and in the unlikely event that customers experience issues with timely delivery or the condition of their purchase, Amazon will make it right by refunding or replacing it. Amazon is committed to a trustworthy shopping experience and backs the products offered in Amazon’s Holiday Gift Guide, as well as the hundreds of millions of products offered every day in our stores. Learn more.

Our goal at Amazon is to make buying online—and returning—as easy as possible. We offer free, convenient returns on most items delivered in the U.S., and customers should look for the FREE Returns badge under the price to confirm it is a qualifying item. To start a return, customers visit “Your Order,” select the item to be returned, and select the reason for returning. Customers can then choose from a list of convenient return options and then drop off their item. Customers can also make returns with no packaging or a label at select locations, including Whole Foods, Kohl’s, Amazon Stores (Amazon Go, Amazon Fresh, Amazon Style), Amazon Counter and Locker+, and UPS Stores by showing the QR code provided.