
Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
- While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
- Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
- Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
- Learn more about our support of employees and small businesses, and our efforts to build stronger communities and protect the planet.
- Meet the members who make up our senior leadership team.
- We want to provide customers, investors, policymakers, employees, and others our views on certain issues.
- We engage with policymakers on a wide range of issues that are important to our customers and employees. Learn more about our views on current policy issues.
- We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
- Read the most recent letters to Amazon's shareholders from our CEO.

We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
U.S. beta launched in the Amazon Shopping app, featuring fashion, home, lifestyle, electronics, and other products, all backed by Amazon’s A-to-z Guarantee, with delivery times of one to two weeks.
Product discovery through visual search is faster and easier with Lens Live.
Amazon Leo is a simple nod to the low Earth orbit satellite constellation that powers the network.
Cumberbatch brings his theatrical talents to Amazon's popular ‘5-Star Theater’ campaign, dramatically performing real customer reviews of holiday gift favorites.
Shop everything you need for the season, from fresh grocery and pantry essentials to electronics and beauty products to stocking stuffers under $10.
A pivotal decision to invite independent sellers into Amazon’s store in 2000 has driven tremendous business growth for entrepreneurs while transforming the retail industry.
Amazon and BMW Group collaborate to deliver more intelligent, conversational, and personalized in-car voice assistant experiences.
New automated micro-fulfillment center at a Whole Foods Market in Plymouth Meeting, PA lets customers simultaneously purchase natural, organic, and national name-brand products for online delivery or in-store pickup.

















