
Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
- While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
- Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
- Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
- Learn more about our support of employees and small businesses, and our efforts to build stronger communities and protect the planet.
- Meet the members who make up our senior leadership team.
- We want to provide customers, investors, policymakers, employees, and others our views on certain issues.
- We engage with policymakers on a wide range of issues that are important to our customers and employees. Learn more about our views on current policy issues.
- We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
- Read the most recent letters to Amazon's shareholders from our CEO.

We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
The global superstar’s exclusive performance from his ‘No Me Quiero Ir de Aquí’ residency will be available to fans worldwide on the Amazon Music app, Prime Video, and Twitch, as part of a new collaboration with Amazon.
Amazon launches new AI customs tools and expands its fulfillment offerings for Walmart, Shopify, and SHEIN, helping sellers simplify their supply chain and better serve customers across their channels
New innovations give sellers unique insights to help them build sought-after products, reduce launch costs, and improve discoverability and conversion to drive new selection success.
Powered by Amazon Bedrock, Seller Assistant evolves into an always-on, agentic AI-powered partner that helps sellers launch, manage, and grow their business.
At the annual Accelerate seller conference, Jassy said the decision to welcome independent sellers reinvented Amazon’s business and the customer experience.
Amazon is investing over $1 billion to raise pay, lower health costs, and more for U.S. fulfillment and transportation employees.
Learn about the extraordinary value of the go-to Prime membership for 18-to-24-year-olds. Eligible new members can try it for six months for $0 and earn 5% cash back.
Prime members will be able to buy tickets to the early screening of ‘Wicked: For Good’ and see it four days before its theatrical release.