Innovation and AI
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Andy Jassy
AI is a once-in-a-lifetime opportunity, Jassy says, where the current growth is unprecedented and the future growth even bigger.
Hands holding smartphone displaying men's sneaker on Amazon website
In response to interest from merchants, Amazon is making it easier to sign up to participate in Shop Direct through third-party feeds that streamline reaching new customers and driving traffic to their stores.
Everything you need to know about Amazon nova
From understanding models to multimodal content generation, Amazon Nova foundation models are designed to deliver frontier intelligence and industry-leading price performance.
Illustration that states, "AWS 20"
In 2006, a physicist, a transcriber, and an astrophysicist tested a new AWS service called S3. It became the infrastructure beneath the internet.
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Prime shopping and benefits
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Amazon Health AI interface with medical provider profile and 'Ask anything' prompt
The new Health AI answers questions, explains health records, manages prescription renewals, books appointments, and more.
Amazon Prime for Young Adults offering 5% cash back for young adults
Prime for Young Adults members earn cash back automatically on everyday purchases—no coupons or codes needed. Young adults have already earned over $145 million in rewards in less than a year.
Everything you need to know Prime Video, with images of Fallout, Reacher, Rings of Power included.
Prime Video includes a vast collection of movies, series, and live sports for customers in the U.S., UK, India, and beyond.
Amazon Music app interface showcasing Alexa+ integration
Generative AI brings a whole new way to discover, search, and enjoy your favorite music with Alexa+ in the Amazon Music app.
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Life at Amazon
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Amazon employee leads group of visitors on a fulfillment center tour in Kent, Washington, USA.
Anyone can schedule a free in-person tour at more than 50 sites across 12 countries.
Paul Vixie in brown jacket standing confidently outside brick building.
Distinguished Engineer Paul Vixie went to war with spam and scaled URLs as names, not numbers. Now he's helping AWS advance security in the agentic AI era.
Andy Jassy
In his latest annual letter to shareholders, Jassy underscores the value of cultivating a culture that can cope with squiggly lines.
A skyline of Houston, Texas.
Amazon's investments are boosting the Lone Star State's economy while creating opportunities for Texans.
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Amazon news from around the world
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Aerial view of winding blue river amid green terrain
Get the latest updates on how we’re reducing our water footprint and investing in innovations to address water scarcity.
new alexa+ uk
Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely British.
Deadloch Season 2
The critically acclaimed Australian crime comedy returns as detectives Dulcie Collins and Eddie Redcliffe head to a new town.
nicole wallace house of spirits
Watch the trailer for the highly anticipated adaptation of Isabel Allende's iconic novel starring Alfonso Herrera and Nicole Wallace.
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Featured stories
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interference
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
gif of football players and immersive ai feature
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Inside the delivery station putting dozens of sustainability strategies to the test
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
An AWS chip in the palm of a person's hands.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.
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