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Prime shopping and benefits
Here's what to know about Prime Big Deal Days, Amazon's fall shopping event for Prime members—including when it starts, how to find deals, and how to save the most.
Prime members can start saving ahead of Prime Big Deal Days 2026, returning October 6–7, with deals on devices, Kindle, Amazon Music, and more.
Starting October 6, Prime members can shop 48 hours of exclusive deals across more than 35 categories—plus new ways to discover savings with Alexa for Shopping.
Prime members can shop millions of deals during the 48-hour event, from fall fashion and trending beauty to holiday gifting, and everyday essentials.
Innovation and AI
AI-powered sensing capabilities and computer vision technology display real-time navigation and delivery instructions so drivers can rely less on their phones and more on their surroundings.
Multichannel selling tools are a new offering in Amazon’s Seller Central that connect orders, listings, and analytics across other channels, giving sellers one place to run their entire business.
New software updates introduce smarter search that understands more complex questions, a dedicated Alexa+ hub, and an upgraded Fire TV mobile app.
In a nondescript building in Cupertino, California, a team of engineers is quietly designing the networking technology that keeps the modern world connected—one wavelength of light at a time.
Life at Amazon
Amazon invests more than $1.5 billion in higher pay for U.S. core operations employees, alongside new benefits designed to help our teammates’ money go further.
At AI Infra Summit, Amazon SVP Peter DeSantis explained how real customer workloads guided every generation of Amazon's chips, from Nitro to Trainium.
At the AWS Global Meeting, Matt Wood drew a parallel between AI today and cloud's early days—and brought a live demo to prove the future is already here.
All U.S. employees will receive 10% off eligible purchases online and 20% off in Whole Foods Market stores, with no cap on savings.
Amazon news from around the world
Asha Banks and Matthew Broome return for the concluding chapter of the English-language adaptation of Mercedes Ron's 'Culpables' trilogy.
Shakira's October 3 Madrid performance as part of her 'Las Mujeres Ya No Lloran' world tour will stream live exclusively via Amazon.
See the official first images for ‘Boys of Tommen,’ Prime Video's upcoming book-to-series adaptation
Producers behind ‘The Summer I Turned Pretty,' ‘Twilight,' and ‘Off Campus’ are bringing Chloe Walsh’s romantic drama novels to the screen.
From action-packed films to buzzy series, here are the Original titles Prime Video members watched most from September 21-27.
Featured stories
A stronger, stretchier kind of paper is helping to replace plastic across Amazon's packaging network—and boosting efficiency while working to prevent waste.
From cherry taste tests to banana ripening rooms, here’s what happens before your Amazon groceries reach your door.
Get a special peek at how I help process your packages, while helping my (human) co-workers work better, too.
How a Slack shout-out, a dusted-off academic theory, and a spaghetti monster led an AWS team to crack an elusive code—and deliver greater reliability and performance for customers.