Introducing Alexa+, the next generation of Alexa
Powered by generative AI, Alexa+ is your new personal AI assistant that gets things done—she’s smarter, more conversational, more capable, and free with Prime.
Alexa+ Spotlight
Amazon’s smart home control panel now features a redesigned interface with deeper customization, and device controls.
Powered by generative AI, Alexa+—your new personal AI assistant that gets things done—is free for Prime members in Canada in both French and English.
The Fire TV experience is designed to get customers quickly to live matches, the best highlights, and full replays all tournament long.
Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely French.
A new feature creates AI-generated audio episodes on any topic, ready to listen wherever you are.
Amazon brings together Rufus and Alexa+ to create ‘Alexa for Shopping’ on the Amazon Shopping app and website.
Alexa+ brings the full Amazon shopping experience to Echo Show, letting you browse, compare, and buy by voice, touch, or both.
Here's everything you need to know about Amazon Photos, a Prime benefit that just got a whole lot better.
From playing your favorite song to discovering new artists, customers can browse music and book services hands-free on more devices with Alexa+.
Launching Alexa+ in Mexico marked the assistant's first foray beyond English—and revealed just how much work goes into teaching an AI the difference between speaking a language and truly belonging to a culture.
The matte 4K QLED display reduces glare and delivers rich, accurate colors for art, photos, and fast streaming entertainment with the Fire TV experience built in.
The more portable HD streaming stick will be available in more than a dozen countries, starting at $34.99 in the U.S.
Alexa+ can take real world actions, have natural conversations, and is built to understand how Italians really communicate.
In his annual letter to shareholders, Jassy stresses that you need to be willing to start over to build better experiences for customers.
Generative AI brings a whole new way to discover, search, and enjoy your favorite music with Alexa+ in the Amazon Music app.
Amazon has been working to make its devices and services accessible to everyone for a decade, and the company is just getting started.
More from Alexa+
New Sleep Studio feature makes Echo Dot Kids the ideal device for families, with curated sleep content, automated routines, and full parental controls.
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AI is transforming every customer experience and industry—and Amazon is building it into everything we do. From agentic AI that helps customers shop, plan, and get things done through Alexa+, to the foundation models and infrastructure powering hundreds of thousands of enterprise customers on AWS, to the AI-driven robotics optimizing our fulfillment network, we're focused on practical AI that works at scale.
