Introducing Alexa+, the next generation of Alexa
Powered by generative AI, Alexa+ is your new personal AI assistant that gets things done—she’s smarter, more conversational, more capable, and free with Prime.
Alexa+ Spotlight
A new feature creates AI-generated audio episodes on any topic, ready to listen wherever you are.
Alexa+ brings the full Amazon shopping experience to Echo Show, letting you browse, compare, and buy by voice, touch, or both.
Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely German.
Here's everything you need to know about Amazon Photos, a Prime benefit that just got a whole lot better.
From playing your favorite song to discovering new artists, customers can browse music and book services hands-free on more devices with Alexa+.
Launching Alexa+ in Mexico marked the assistant's first foray beyond English—and revealed just how much work goes into teaching an AI the difference between speaking a language and truly belonging to a culture.
The matte 4K QLED display reduces glare and delivers rich, accurate colors for art, photos, and fast streaming entertainment with the Fire TV experience built in.
The more portable HD streaming stick will be available in more than a dozen countries, starting at $34.99 in the U.S.
Alexa+ can take real world actions, have natural conversations, and is built to understand how Italians really communicate.
Amazon has been working to make its devices and services accessible to everyone for a decade, and the company is just getting started.
A new interaction model lets you browse, customize, and build your orders naturally—without the typical back and forth.
The technology could help automakers build AI assistants that understand group conversations and what’s happening around the car.
Choose from four new conversation styles—from concise and efficient to warm and conversational—so Alexa’s response fits your preferences.
The redesigned Fire TV experience debuts alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
Amazon’s next-generation AI assistant stars in a commercial featuring Chris Hemsworth’s imagination running wild until he discovers how Alexa+ can make life better.
Alexa+ is now available to everyone in the U.S. and free for Prime members. Here's how to unlock everything Amazon's next-generation AI assistant can do.
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AI is transforming every customer experience and industry—and Amazon is building it into everything we do. From agentic AI that helps customers shop, plan, and get things done through Alexa+, to the foundation models and infrastructure powering hundreds of thousands of enterprise customers on AWS, to the AI-driven robotics optimizing our fulfillment network, we're focused on practical AI that works at scale.
