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Innovation and AI
All-new premium design with the best screen ever on an Echo Show, three new Screen Styles to make it your own, and Fire TV built in.
Amazon's purpose-built Trainium AI chip helps power the diffusion models that deliver NBA on Prime’s breakthrough highlight technology.
Alexa intelligently picks the photos worth seeing from Amazon Photos, keeps them current, and makes any moment easy to find, relive, and share.
The Echo speaker lineup gets an upgrade—Echo Dot is more capable than ever with a built-in smart home hub, while a new Echo Studio gains a camera that lets Alexa+ see and help.
Amazon’s Approach to Data Centers
Amazon's commitment to community-focused data center development, plus introducing Built Together, a new investment program for data center communities.
Prime shopping and benefits
Save up to 30% off skin care and makeup, with rotating 48-hour flash deals and curated holiday gift sets.
From an interactive Alexa+ story to exclusive Forest Friends gifts, this year's edition has something for everyone on your list.
From budget-friendly finds and Amazon exclusives to trending collectibles, sensory toys, and screen-free favorites, the annual list for 2026 spotlights 100+ expert-curated toys to make holiday gifting easier.
Amazon Luna has a collection of fun and easy-to-play games designed to bring friends and family together.
Life at Amazon
Over 12 years, Amazon’s legal teams have provided free help across 26 countries, from a legal clinic supporting victims of scams to veteran support programs. Inside the 2026 Pro Bono Report.
Jassy reflected on how his career wandered before he found Amazon—and why he tells young people to stop chasing the perfect first job.
Amazon offers industry-leading benefits based on role and tenure, and starting January 1, 2027, eligible seasonal employees will have access to healthcare coverage from their first day on the job.
At AI Infra Summit, Amazon SVP Peter DeSantis explained how real customer workloads guided every generation of Amazon's chips, from Nitro to Trainium.
Amazon news from around the world
From action-packed films to buzzy series, here are the Original titles Prime Video members watched most from October 19–25.
Powered by generative AI, the smarter, more conversational Alexa can take care of tasks for you—and is genuinely Japanese.
The romantic movie, inspired by the hit novel 'Drive,' follows a mechanic who fakes an engagement to a scandalous racing star—with a passion that could destroy them both.
A new independent study reveals that AWS's investment in northeastern Spain is transforming the region's economy.
Featured stories
How a Slack shout-out, a dusted-off academic theory, and a spaghetti monster led an AWS team to crack an elusive code—and deliver greater reliability and performance for customers.
Amazon has built more than 1,000 satellites for its growing constellation—and it's just getting started.
In a nondescript building in Cupertino, California, a team of engineers is quietly designing the networking technology that keeps the modern world connected—one wavelength of light at a time.
A stronger, stretchier kind of paper is helping to replace plastic across Amazon's packaging network—and boosting efficiency while working to prevent waste.