Innovation and AI
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Tablet displays showing creativity notes, statistics chart, and urban sketch
The new Kindle Scribe lineup has been redesigned from the ground up for productivity. Here’s how to get the most out of the latest Kindle device.
Attendees inside the Expo Center of AWS re:Invent 2025
AWS’s AI revenue run rate is over $15 billion. There are several reasons customers are choosing AWS for AI.
Amazon CEO Andy Jassy speaking on stage during presentation
Amazon Ads generated $17.2 billion of revenue in Q1, with new AI-powered tools and expanded reach across streaming and shopping.
tser
Amazon's first Trustworthy Shopping Experience Report shares new details on how we protect customers, brands, and selling partners across our global store.
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Prime shopping and benefits
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Bundle & save streaming bundle brought by Prime Video: Apple TV and Peacock Premium Plus
Available for a limited time, the streaming bundle brings together Apple TV’s original series and films and Peacock’s live sports, hit shows, movies, and live content.
Amazon Prime for Young Adults offering 5% cash back for young adults
Prime for Young Adults members earn cash back automatically on everyday purchases—no coupons or codes needed. Young adults have already earned over $145 million in rewards in less than a year.
Andy Jassy presenting to
Amazon CEO Andy Jassy on how the Stores team is expanding selection, meeting or beating other retailers on price, speeding up delivery, and using AI to make shopping even easier.
Summer Beauty Event from April 27 to May 10 featuring Hawaiian Tropic after sun lotion, Anua sunscreen, Milk Makeup stick, and Laneige lip balm on sandy beach background
The annual two-week event runs through Mother's Day on May 10, with deals up to 30% off from brands like Bobbi Brown, LANEIGE, Sun Bum, and Therabody.
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Life at Amazon
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Amazon employee leads group of visitors on a fulfillment center tour in Kent, Washington, USA.
Anyone can schedule a free in-person tour at more than 50 sites across 12 countries.
Andy Jassy
In his latest annual letter to shareholders, Jassy underscores the value of cultivating a culture that can cope with squiggly lines.
Amazon volunteer sorting food items into bright yellow bags at a food bank warehouse
From supporting local food banks to delivering emergency supplies after disasters, Amazon volunteers connect with causes that matter to them year-round.
douggie
Doug Herrington shares his approach to helping teams move fast without sacrificing quality.
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Amazon news from around the world
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Man in blue blazer sitting on colorful chairs outside European Parliament building
Cross-border sales hit €13.5 billion as SMEs thrive across the EU.
Workers pulling seaweed cultivation ropes from ocean; person planting sapling; aerial view of meandering river through wetlands; a small marsupial
Get the latest on how the fund is investing in nature-based climate projects across more than 15 countries.
Two women preparing food in the kitchen with Alexa on their Amazon Echo Show on the counter
Alexa+ can take real world actions, have natural conversations, and is built to understand how Italians really communicate.
K-dramas on prime video: Confidence Queen; girl with a jumpsuit jumping on guy
From romantic comedies to supernatural thrillers, these Korean series deliver unforgettable characters and addictive storytelling.
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Featured stories
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interference
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
gif of football players and immersive ai feature
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Inside the delivery station putting dozens of sustainability strategies to the test
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
An AWS chip in the palm of a person's hands.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.
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