Prime shopping and benefits
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Prime Big Deal Days October 2026 with Amazon boxes and Prime-branded gift
Here's what to know about Prime Big Deal Days, Amazon's fall shopping event for Prime members—including when it starts, how to find deals, and how to save the most.
Prime Big Deal Days graphic with stacked Amazon boxes and text that reads "shop early deals now"
Prime members can start saving ahead of Prime Big Deal Days 2026, returning October 6–7, with deals on devices, Kindle, Amazon Music, and more.
expansion
Customers are on track to collect more than 100 million packages from Amazon pickup locations this year.
Amazon Prime moments captured in three images— a family unboxing snacks and crafts, a package left at the door, and a homeowner unpacking household cleaning supplies
Amazon and Prime deliver billions in savings every year—averaging over $1,000 per customer for 100+ million customers—through everyday low prices, deals, time-saving free delivery, and fuel savings—plus prescription savings.
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Innovation and AI
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Amazon’s Senior Vice President Peter DeSantis speaking on stage at AI Infra Summit.
At AI Infra Summit, Amazon SVP Peter DeSantis explained how real customer workloads guided every generation of Amazon's chips, from Nitro to Trainium.
Amazon DSP owner Allan Ballard trains DAs and points at a computer screen.
Amazon has invested $21.7 billion to support DSPs and their Delivery Associates throughout the eight-year program history.
Gif of driver using delivery jacket
AI-powered sensing capabilities and computer vision technology display real-time navigation and delivery instructions so drivers can rely less on their phones and more on their surroundings.
Claude Opus 5.5 AWS Bedrock
Anthropic's most capable Opus model tackles agentic coding, knowledge work, and long-running tasks, now available on Amazon Bedrock and Claude Platform on AWS.
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Life at Amazon
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Amazon employee wears a safety vest and smiles while standing in a fulfillment center.
Amazon invests more than $1.5 billion in higher pay for U.S. core operations employees, alongside new benefits designed to help our teammates’ money go further.
Matt Wood Chief AI and Technology Officer speaking at the AWS Global Meeting to Amazon employees
At the AWS Global Meeting, Matt Wood drew a parallel between AI today and cloud's early days—and brought a live demo to prove the future is already here.
groceries in a brown paper prime bag
All U.S. employees will receive 10% off eligible purchases online and 20% off in Whole Foods Market stores, with no cap on savings.
Whole Foods Market employee smiles while standing in the produce section of the grocery store.
More than 100,000 U.S. Whole Foods Market team members will soon gain access to Amazon's comprehensive benefits.
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Amazon news from around the world
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Vittoria Di Savoia as Alma and Lucas Barski as Vadim sitting in a university class in Prime Video's Carrousel
Prime Video’s film adaptation of author Emma Green’s young adult trilogy follows two students who can’t resist each other.
Asha Banks as Noah in Our Fault: London
Asha Banks and Matthew Broome return for the concluding chapter of the English-language adaptation of Mercedes Ron's 'Culpables' trilogy.
Nancy Surridge (Shannon Lynch) in Boys of Tommen sitting on a bed looking out of the window.
Producers behind ‘The Summer I Turned Pretty,' ‘Twilight,' and ‘Off Campus’ are bringing Chloe Walsh’s romantic drama novels to the screen.
Man stands in a room surrounded by pictures of people on the wall
The highly anticipated second installment in the ‘Apocalypse Z’ movie franchise releases worldwide this Halloween.
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Featured stories
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A gif showing how Amazon tests packaging by testing different packaging mediums (plastic, paper, extensive paper)
A stronger, stretchier kind of paper is helping to replace plastic across Amazon's packaging network—and boosting efficiency while working to prevent waste.
Images and gif showing the process of farming, testing, and sorting cherries for Amazon’s grocery delivery operation
From cherry taste tests to banana ripening rooms, here’s what happens before your Amazon groceries reach your door.
Proteus (robot) in view in warehouse
Get a special peek at how I help process your packages, while helping my (human) co-workers work better, too.
A ball of yarn unraveling
How a Slack shout-out, a dusted-off academic theory, and a spaghetti monster led an AWS team to crack an elusive code—and deliver greater reliability and performance for customers.
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