Innovation and AI
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Rufus, Amazon's AI shopping assistant, comparing running shoes and suggesting lamp and purse purchases
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Fire TV interface showcasing Fallout series and streaming app icons
The redesigned Fire TV experience debuts alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
Chris Hemsworth gesturing while speaking to woman at kitchen island with lush garden view in an Alexa+ commercial
Amazon’s next-generation AI assistant stars in a commercial featuring Chris Hemsworth’s imagination running wild until he discovers how Alexa+ can make life better.
Matt Garman, Keynote speaker and AWS CEO, gesturing on stage with futuristic circular backdrop
Task-accomplishing agents deliver more than just content generation, and enterprises will see massive returns in 2026, says AWS CEO Matt Garman.
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Prime shopping and benefits
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Alexa+ smart display on wooden shelf with books, advertising US availability
Alexa+ is the newest Prime benefit, giving members in the U.S. a powerful AI assistant accessible by voice, browser, and the Alexa app for no additional cost—and now anyone can try Alexa+ at Alexa.com.
Doug Herrington, CEO of Worldwide Amazon Stores, in fulfillment center wearing safety vest
Over 13 billion items arrived the same or next day around the world.
Hero-002-Amazon_Prime-Hero002_Valentines_V2-LJ-20260130
From swoonworthy meet-cutes to perfectly imperfect love stories, here’s your guide to romance on Prime Video, whether you’re single, smitten—or it’s complicated.
An illustration of people using their Prime membership
Ready to enjoy all the great benefits of a Prime membership? It's easy to get started.
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Life at Amazon
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Amazon smile logo on squid ink background
Amazon’s senior leadership team, or S-team for short, comprises 28 members.
A man wearing a gray waffle weave shirt hands a white water bottle across a counter, to a man wearing a plaid button down.
There are many ways Amazon will help get your return off your hands for free, including drop-off options at Staples, Whole Foods Market, and Kohl’s locations.
A collage of Amazon employees, delivery drivers, and office settings
The comprehensive study recognizes companies for the innovation and value they bring to their customers, employees, and communities.
Cartoon image of snow-covered buildings with an Amazon delivery van out front.
Meteorologist Ty Smith explains how Amazon forecasts storms days early, adjusts delivery routes, and equips drivers with ice cleats and heated vans.
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Amazon news from around the world
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K-dramas on prime video: Confidence Queen; girl with a jumpsuit jumping on guy
From romantic comedies to supernatural thrillers, these Korean series deliver unforgettable characters and addictive storytelling.
Park Min-young and Wi Hajun in Prime Video series Siren's Kiss
The high-stakes Korean romantic thriller stars Park Min-young and Wi Hajun in a dangerously seductive game of cat and mouse.
Laptop screen showing online money transfer interface with currency options
Amazon Seller Wallet gives selling partners more control over how much and when to convert their funds—available in USD and in EUR.
Paul McCartney in Prime Video documentary Man On The Run
Academy Award-winning director Morgan Neville chronicles Paul McCartney's transformative journey following the breakup of The Beatles and the formation of Wings.
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Featured stories
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interference
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
gif of football players and immersive ai feature
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Inside the delivery station putting dozens of sustainability strategies to the test
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
An AWS chip in the palm of a person's hands.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.
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