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Innovation and AI
The technology could help automakers build AI assistants that understand group conversations and what’s happening around the car.
Choose from four new conversation styles—from concise and efficient to warm and conversational—so Alexa’s response fits your preferences.
Deployed in AWS data centers and accessed through Amazon Bedrock, AWS Trainium + Cerebras CS-3 solution will accelerate inference speed
Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely British.
Prime shopping and benefits
Shop deals on Amazon Outlet finds, seasonal essentials, Easter basket stuffers, and Prime exclusives—with savings across fashion, travel, groceries, and home during this seven-day event.
Here are all the perks and benefits that make a Prime membership well worth the cost.
Learn about the extraordinary value of the go-to Prime membership for 18-to-24-year-olds. Eligible new members can try it for six months for $0 and earn 5% cash back.
Customers in a growing number of cities and towns can now get over 90,000 products delivered to their doorstep in three hours or less.
Life at Amazon
Amazon has reduced workplace injury rates by 43% since 2019, reflecting our continued focus on safety excellence.
In the latest episode of the ‘Learn and Be Curious’ podcast, Amazon's CEO of Worldwide Stores, Doug Herrington, discussed how Same-Day Delivery transformed customer behavior, and what's coming next.
The comprehensive study recognizes companies for the innovation and value they bring to their customers, employees, and communities.
Task-accomplishing agents deliver more than just content generation, and enterprises will see massive returns in 2026, says AWS CEO Matt Garman.
Amazon news from around the world
Riz Ahmed stars as a struggling actor who auditions to play James Bond in this new Prime Original series.
The critically acclaimed Australian crime comedy returns as detectives Dulcie Collins and Eddie Redcliffe head to a new town.
Watch the trailer for the highly anticipated adaptation of Isabel Allende's iconic novel starring Alfonso Herrera and Nicole Wallace.
The film is the second installment of the saga based on Stefania S.'s international bestselling novels.
Featured stories
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.