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Innovation and AI
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
The redesigned Fire TV experience debuts alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
Amazon’s next-generation AI assistant stars in a commercial featuring Chris Hemsworth’s imagination running wild until he discovers how Alexa+ can make life better.
Task-accomplishing agents deliver more than just content generation, and enterprises will see massive returns in 2026, says AWS CEO Matt Garman.
Prime shopping and benefits
Alexa+ is the newest Prime benefit, giving members in the U.S. a powerful AI assistant accessible by voice, browser, and the Alexa app for no additional cost—and now anyone can try Alexa+ at Alexa.com.
Over 13 billion items arrived the same or next day around the world.
From swoonworthy meet-cutes to perfectly imperfect love stories, here’s your guide to romance on Prime Video, whether you’re single, smitten—or it’s complicated.
Ready to enjoy all the great benefits of a Prime membership? It's easy to get started.
Life at Amazon
Amazon’s senior leadership team, or S-team for short, comprises 28 members.
There are many ways Amazon will help get your return off your hands for free, including drop-off options at Staples, Whole Foods Market, and Kohl’s locations.
The comprehensive study recognizes companies for the innovation and value they bring to their customers, employees, and communities.
Meteorologist Ty Smith explains how Amazon forecasts storms days early, adjusts delivery routes, and equips drivers with ice cleats and heated vans.
Amazon news from around the world
From romantic comedies to supernatural thrillers, these Korean series deliver unforgettable characters and addictive storytelling.
The high-stakes Korean romantic thriller stars Park Min-young and Wi Hajun in a dangerously seductive game of cat and mouse.
Amazon Seller Wallet gives selling partners more control over how much and when to convert their funds—available in USD and in EUR.
Academy Award-winning director Morgan Neville chronicles Paul McCartney's transformative journey following the breakup of The Beatles and the formation of Wings.
Featured stories
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.