Innovation and AI
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A ball of yarn unraveling
How a Slack shout-out, a dusted-off academic theory, and a spaghetti monster led an AWS team to crack an elusive code—and deliver greater reliability and performance for customers.
A man holding a coffee in a green shirt staring at his Alexa+ screen in German.
Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely Brazilian.
Two people with raised arms arranging connected nodes and shapes on a digital flowchart
Amazon is building AI agents that combine reliable foundation models with purpose-built infrastructure to deliver incredible accuracy on real-world tasks.
AWS and OpenAI logos displayed side by side on gradient background
For the first time, the most advanced OpenAI models are available on Amazon Bedrock, with pricing that matches OpenAI first-party rates and no additional fees.
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Prime shopping and benefits
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Amazon Prime Day sale announcement for June 23-26 featuring handbag, boots, headphones and framed art
Amazon's annual summer shopping event brings millions of deals across more than 35 categories, with early offers already available.
Stylized figure pointing at online discount offer for headphones
Lightning Deals are limited-time promotions that offer big savings on some of your favorite brands and products.
Prime Big Deal Days
Join Prime and celebrate the member-exclusive shopping event.
Marvel Studios Spider-Man: Brand New Day promotional poster with release date July 31, available on Amazon.com/BrandNewDay
Prime members can purchase tickets to see ‘Spider-Man: Brand New Day’ on July 29 in select theaters, two days before the film's wide release in the U.S.
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Life at Amazon
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A collage featuring: Amazon Proteus robot in warehouse, an Amazon order of groceries and household items, and smartphone showing Amazon shopping app
Amazon unveiled a next-generation Proteus robot and more ultra-fast delivery options, plus a European fulfillment workforce expansion.
Podcast interview scene featuring Amazon Stores CEO Doug Herrington wearing a blue suit seated at a table with a prominent 'Learn and Be Curious' coffee cup.
Amazon's CEO of Worldwide Stores Doug Herrington explores how the company innovates, tests ideas, and scales products in this podcast series.
Amazon CEO of Worldwide Stores Doug Herrington interviews Alessandro Carbone in modern office setting with wooden furniture and bookshelves in background
On a recent episode of the 'Learn and Be Curious with Doug Herrington' podcast, a fulfillment center leader explains what the job actually looks like.
Neil Lindsay and Roy Schoenberg headshots with names displayed below
Doug Herrington and Neil Lindsay welcome Dr. Roy Schoenberg as new head of healthcare business.
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Amazon news from around the world
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Three people standing in a forest stream wearing work gear and safety equipment
The hit series sees Jeremy Clarkson navigating big changes at Diddly Squat.
Asha Banks and Matthew Broome as Noah and Nick in Your Fault: London
Asha Banks and Matthew Broome return for the second chapter of the English-language adaptation of Mercedes Ron's 'Culpables' trilogy.
Hand holding smartphone displaying Amazon grocery delivery app with avocado and chips promotion for £1.30
The launch builds on Amazon’s continued investment in UK grocery and allows customers to add fresh produce to the same basket as their regular orders
Woman in kitchen looking at Alexa+ smart display showing recipes and meal planning
Powered by generative AI, Alexa+—your new personal AI assistant that gets things done—is free for Prime members in Canada in both French and English.
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Featured stories
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Proteus (robot) in view in warehouse
Get a special peek at how I help process your packages, while helping my (human) co-workers work better, too.
interference
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
gif of football players and immersive ai feature
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Inside the delivery station putting dozens of sustainability strategies to the test
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
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