Innovation and AI
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Attendees inside the Expo Center of AWS re:Invent 2025
AWS’s AI revenue run rate is over $15 billion. There are several reasons customers are choosing AWS for AI.
Tablet displays showing creativity notes, statistics chart, and urban sketch
The new Kindle Scribe lineup has been redesigned from the ground up for productivity. Here’s how to get the most out of the latest Kindle device.
Amazon Quick interface showing a chat conversation with task list including searching knowledge graph and reading files for AnyCompany meeting preparation
Amazon Quick brings a personal AI assistant to your desktop. Build presentations, intelligent dashboards, and more. Connect to more of your favorite apps. All in one place.
Rufus, Amazon's AI shopping assistant, comparing running shoes and suggesting lamp and purse purchases
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
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Prime shopping and benefits
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Two smartphones displaying Amazon Photos app with family photo collections and search features
Here's everything you need to know about Amazon Photos, a Prime benefit that just got a whole lot better.
Amazon Pet Days promotional banner featuring various pets including a dog, cat, rabbit, turtle, ferret, and parrot on yellow background, May 11-15
Now in its fifth year, Amazon Pet Days is bigger than ever with five full days of deals on food, treats, toys, grooming supplies, and more for your furry, feathered, or scaly friends.
Amazon Music
We’re answering all your questions about the Amazon Music streaming service.
Everything you need to know Prime Video, with images of Fallout, Reacher, Rings of Power included.
Prime Video includes a vast collection of movies, series, and live sports for customers in the U.S., UK, India, and beyond.
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Life at Amazon
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Amazon employee
For many employees, Amazon offers healthcare starting on day one of employment, along with mental health and well-being resources, cancer support, and 24/7 access to medical advice.
Podcast interview scene featuring Amazon Stores CEO Doug Herrington wearing a blue suit seated at a table with a prominent 'Learn and Be Curious' coffee cup.
Amazon's CEO of Worldwide Stores Doug Herrington explores how the company innovates, tests ideas, and scales products in this podcast series.
Andy Jassy
In his latest annual letter to shareholders, Jassy underscores the value of cultivating a culture that can cope with squiggly lines.
LinkedIn Top Companies 2026 badge alongside professionals: man at laptop and woman in warehouse safety vest
The annual ranking recognizes Amazon's investment in career growth, education access, and local communities—backed by a $2.5 billion skills training commitment.
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Amazon news from around the world
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Alexa plus device in the foreground with the Alexa+ logo in the background at the Mexico launch
Launching Alexa+ in Mexico marked the assistant's first foray beyond English—and revealed just how much work goes into teaching an AI the difference between speaking a language and truly belonging to a culture.
K-dramas on prime video: Confidence Queen; girl with a jumpsuit jumping on guy
From romantic comedies to supernatural thrillers, these Korean series deliver unforgettable characters and addictive storytelling.
nicole wallace house of spirits
Watch the trailer for the new adaptation of Isabel Allende's iconic novel starring Alfonso Herrera and Nicole Wallace.
Hands using stylus on kindle colorsoft displaying digital notes and book covers
The all-new Kindle Scribe lineup is thinner, lighter, and faster with new productivity features, including AI-powered notebook search.
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Featured stories
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interference
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
gif of football players and immersive ai feature
Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.
Inside the delivery station putting dozens of sustainability strategies to the test
Amazon's new delivery station doubles as an exercise in sustainability, packed with more than 40 market-ready technologies and systems designed to reduce its resource usage and shrink its carbon footprint.
An AWS chip in the palm of a person's hands.
Tour the micro metropolis where calculations run 24/7 and data commutes at light speed.
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